11 December 2003

Exercise without a sporting chance

Sport England is to launch an ad blitz aimed at getting the nation active. But while interest in sport has soared, fewer people are actually taking part – so can the body get us physical? Fat chance, says David Benady

Ferrero plans launch of Happy Hippos in UK

Ferrero UK is planning to launch Kinder Happy Hippo, a cream-filled wafer product aimed at young children, in the UK next spring. It is expected to be Ferrero’s key launch under the Kinder brand next year. The hippo-shaped product, which is not chocolate covered, is already available on the continent. It will be available in […]

Walkers to extend key snack ranges

Walkers Snacks is planning an assault on the snacks market next year with the launch of a Doritos extension and new flavours for Sensations Oriental Crackers. The strategy is to move Walkers beyond its core crisp market. Doritos Latinos are similar to traditional tortilla chips and are heavier than original Doritos. The corn snacks will […]

First Choice reports profit growth

First Choice, the travel company, has reported pre-tax profit growth of five per cent for the year to October, to £47.8m. However, it warned that summer 2004 bookings are 20 per cent behind last year’s levels.

Global marketing chief appointed in Interbrew management restructure

Interbrew has promoted its global vice-president for new brands, David van Wees, to global marketing chief. In his role as senior vice-president for worldwide marketing, Wees replaces Simon Thorpe, who has been made president and chief executive of Interbrew’s American joint venture beer company, Labatt USA. Thorpe was responsible for last month’s appointment of Bartle […]

Passage to india

Norwich Union has become the latest company to move its call centre operations to India. However, the group could face a consumer backlash.

Material matters

New stand-building technologies mean that exhibitors have a wide choice when displaying their goods, but while the newer systems have their advantages, older structures should not be ignored, says Paul Gander

Latest from Marketing Week