Outdoor has led a charmed life of late, its market share climbing steadily. This is no time to rest on its laurels, says Nigel Mansell – there’s still work to be done
Sport England is to launch an ad blitz aimed at getting the nation active. But while interest in sport has soared, fewer people are actually taking part – so can the body get us physical? Fat chance, says David Benady
The role of the incoming FA marketing chief has yet to be defined. There is concern that generating revenue will be his only goal. By Daniel Thomas
Ferrero UK is planning to launch Kinder Happy Hippo, a cream-filled wafer product aimed at young children, in the UK next spring. It is expected to be Ferrero’s key launch under the Kinder brand next year. The hippo-shaped product, which is not chocolate covered, is already available on the continent. It will be available in […]
Walkers Snacks is planning an assault on the snacks market next year with the launch of a Doritos extension and new flavours for Sensations Oriental Crackers. The strategy is to move Walkers beyond its core crisp market. Doritos Latinos are similar to traditional tortilla chips and are heavier than original Doritos. The corn snacks will […]
Emirates Airline has become the official sponsor of the England rugby sevens team in a three-year, £500,000-a-year deal. The team shirts will carry the Fly Emirates logo.
As consolidation in the UK radio market begins to slow, owners might be expected to look abroad. But few seem to be doing so.
First Choice, the travel company, has reported pre-tax profit growth of five per cent for the year to October, to £47.8m. However, it warned that summer 2004 bookings are 20 per cent behind last year’s levels.
Interbrew has promoted its global vice-president for new brands, David van Wees, to global marketing chief. In his role as senior vice-president for worldwide marketing, Wees replaces Simon Thorpe, who has been made president and chief executive of Interbrew’s American joint venture beer company, Labatt USA. Thorpe was responsible for last month’s appointment of Bartle […]
Norwich Union has become the latest company to move its call centre operations to India. However, the group could face a consumer backlash.
New stand-building technologies mean that exhibitors have a wide choice when displaying their goods, but while the newer systems have their advantages, older structures should not be ignored, says Paul Gander
Beverage Brands is axing its Woody’s ready-to-drink brand following declining sales.