11 February 1999

Viable future for interactive ads

In two weeks’ time (February 22), delegates from some of the world’s most innovative companies, including British Airways, Procter & Gamble, Whitbread, Mars and Nokia, will gather in London to investigate the future of interactive TV. During the conference, “Interactive TV – The New Billboard for Advertising”, delegates will look at the results of interactive […]

Explore group dynamics more

I was interested to read your article “Group Therapy” on focus groups (MW January 28), but was disappointed to find no mention of some of the more exploratory techniques open to moderators, for example, games, projective and psychological tasks and role playing. I particularly agree with the use of split groups. Not only are splits […]

Swiss soft drink Rivella to launch in the UK with 3.5m ad campaign

Switzerland’s second largest soft drink Rivella is to launch in the UK with a 3.5m TV advertising campaign, won by Bates Dorland after a secret pitch. Derived from milk, Rivella is lightly carbonated, pale amber in colour and tastes of fruit and herbs. It holds about 12 per cent of the Swiss market behind Coca-Cola, […]

ASA blasts Sony for ‘offensive’ mortuary ad

Sony Computer Entertainment UK must submit its posters for pre-vetting after falling foul of the Advertising Standards Authority with an ad featuring a dismembered body on a mortuary slab. But seven complaints about a press appeal for donations from Help The Aged, showing the feet of six people all bearing death tags to illustrate the […]

Plan for bank card Tube tickets

London travellers and commuters could be able to use their bank cards as tickets on the Underground under a scheme proposed by TranSys, the consortium behind the new ticketing system for the capital’s public transport. TranSys is in discussions with five UK banks and credit card companies, including American Express and Visa, about combining their […]

Why Europe must grasp Net nettle

First came Rupert Murdoch. Then came US Federal Reserve chairman Alan Greenspan and even online stockbroker Charles Schwab. All three recently may have prompted investors in the Internet to pause and consider whether the huge rise in many Internet stocks can continue. All three (differing) statements may give succour to those who believe that, in […]

Digests

Motorcycleworld, the Website based on the motorbike-related stable of magazines operated by Emap Active, achieved 737,983 page impressions in October last year, according to the first official ABC figures. The site (www.motorcycleworld.co.uk) features content from Bike, Performance Bike, Ride, Classic Bike and the weekly MCN. BarclaySquare (www.barclaysquare.co.uk) has reported a 55 per cent increase in […]

Northern Electric to review 4m account

Northern Electric is reviewing its 4m advertising account held by Robson Brown Advertising. The account for above- and below-the-line work involves a campaign to attract and retain existing customers for the company’s gas, electricity and dual fuel supply business. It also includes the advertising of 40 retail stores in the north east that sell electrical […]

Why it’s curtains for Cosmo women

Magazine-owners desperate to extend the reach of their brands are looking far and wide for ideas.IPC is developing Loaded TV programming to match the branded underpants and condoms whilst Emap’s Elle has been kitting out its readers in sporty clothing for some time.But The National Magazine Company has quite possibly outdone its competitors with the […]

Brighter forecast for outdoor

The news that Texaco plans to sell outdoor advertising space on its petrol forecourts, with six-sheet and 48-sheet posters offered to advertisers across its 1,000 UK outlets, shows the inherent resilience of the outdoor advertising market. There were frequent warnings of impending doom last year, with a profits warning from Maiden in the summer, and […]

Eubank delivers a sucker punch

As anyone will confirm the charity bash is a perfect place to see people at their worst. Last week’s NABS charity boxing night bore out this truism. Former world boxing champion Chris Eubanks had just auctioned a pair of his gloves, and made his way through the assembled throng of advertising’s great and good to […]

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