The Yellow Pages directories will be reduced in size this summer in an effort to stay well established in consumers’ minds and encourage advertisers.
Design will have a bigger impact on marketing this year, according to exclusive Marketing Week research.
Toy brand Lego is to build on its resurgent popularity with a series of commercial deals with Turner Broadcasting’s Cartoon Network.
John West Foods, the canned fish brand, is preparing a multimillion marketing campaign in a bid to educate the public on how to enjoy its product range beyond sandwiches and pasta bakes.
@ Your analysis urging retailers to bring all sales channels under one umbrella (MW January 28) really rang true. The need for retailers to plug the gaps in their multichannel strategies is something that we as an agency have been passionately advocating for some years now.