My partner hates Asda. A recent suggestion that we go in to pick up some much-needed household items as we were passing was met with a determined refusal. “It’s horrible and cheap” was her blunt conclusion.
Financial technology brands are shaking up what has been a stuffy and inaccessible industry by meeting changing consumer demands head-on, and marketers stand to learn a great deal from their disruption.
Coca-Cola’s ditching of its chief marketing officer role for a chief growth officer is a clear warning to CMOs: stand for growth, or lose it all. Thomas Barta, co-author of ‘The 12 Powers of a Marketing Leader’, explains.