My partner hates Asda. A recent suggestion that we go in to pick up some much-needed household items as we were passing was met with a determined refusal. “It’s horrible and cheap” was her blunt conclusion.
Financial technology brands are shaking up what has been a stuffy and inaccessible industry by meeting changing consumer demands head-on, and marketers stand to learn a great deal from their disruption.
Story of my CV: Having worked at Apple, Expedia and Skype at pivotal times for each brand, John Veichmanis has been at the forefront of digital innovation throughout his career, something which he has taken to his current role as CMO of luxury marketplace Farfetch.