It’s amazing what people will do to make a pitch go with a bang. After reports last year that Saatchi & Saatchi had decked out its office as a jet liner to pitch for the British Airways account, news has reached the Diary of an even whackier stunt pulled by WCRS chief Robin Wight. The […]
Eurocamp is losing European marketing director Martin Leppard as part of a management shake-up. The changes include recruiting Eurostar’s head of advertising, Paul Tracy, as head of marketing at subsidiary company Eurocamp Travel. The Eurocamp group includes the brand leader in the UK’s 40m camping holiday market, as well as UK short-break brand Superbreak, Sunsites […]
Once your base of customers has signed up for your loyalty scheme, the next challenge is to keep them. Richenda Wilson finds that a mixture of subtlety and hard sell is a tricky but effective solution
Northwest Airlines has appointed TBWA to its 1.5m European account. The US airline fired Impact FCA! six months ago because it was part of the Publicis Group.
Scottish distiller Whyte & Mackay has completed its year-long search for a marketing director with the appointment of Dominic Brand, Allied Domecq’s international marketing director for Ballantine’s and Teacher’s.
Infomatin, the French daily newspaper, will cease publication this week. The paper was reported to have lost FF60m (7.7m) last year and its circulation has fallen from 360,000 at its launch two years ago to about 60,000. Fraud at Ogilvy & Mather’s French operation has cost the company about FF100m (13.3m). It was perpetrated between […]
Government continues to insist on frittering away public money on research projects whose worth is in severe doubt
United Distillers is introducing sweeping changes to its UK marketing structure, in a bid to turn around the disappointing performance of leading brands Bell’s whisky and Gordon’s gin. The restructure aims to focus more tightly on marketing to the drinks trade, where the company’s top brands have been hit by stiff price competition between UK […]
Multinational seeks to rescue falling market share by pooling 75m global account into McCann
The man responsible for radically restructuring BT’s consumer marketing has been ousted. Michael Biden, sales and marketing director at BT’s personal communications division, will leave the company by the end of the month. Officially, BT says his role has been subsumed into that of the division’s managing director Stafford Taylor and other recent appointees. It […]
News International has split from Arc Advertising only two weeks after re-appointing the agency to handle its 4m Sunday Times account. The seven-year relationship with NI is believed to have soured after arguments over remuneration and alleged client conflicts within the Arc group. It is understood both sides are now involved in legal negotiations to […]
More points than purchases A major petrol retailer launched a loyalty scheme based around the collection of points with each purchase.