11 January 2001

Banc to take on Lib Dem account

The Liberal Democrat Party is working with Banc on its creative advertising campaign for the next General Election. The party is also talking to Bournemouth media agency GJR Advertising about handling its media buying account. Liberal Democrats director of communications David Walter says: “The Liberal Democrats will fight a positive campaign which does not underestimate […]

AA research claims ads keep brand leaders ‘at the top’

Advertising is a vital ingredient in helping premium brands sustain their market leadership, according to a new study commissioned by the Advertising Association (AA). The report, Advertising and the Long-Term Success of the Premium Brands, analyses sales data for 52 grocery brands in 26 categories, such as baked beans, household cleaning products and washing powders, […]

Time marketing director makes sudden departure

Time Computers’ marketing director Mike Phillipson has made an abrupt exit from the group, after less than six months in the job. The Lancashire-based computer manufacturer confirms that Phillipson left on the same day that he tendered his resignation. The company says that he has left to write a novel and screenplay, with no suggestion […]

Digest

Blue Marble, part of the D’Arcy Interactive Network, has been awarded the new media account for Tetley GB. The agency will handle a number of online marketing campaigns.

Digest

Sainsbury’s Bank is installing video screens promoting its financial products, as part of a trial in ten UK stores. Electronic Media Promotions provided the digital services.

Is surveying the new rock ‘n’ roll?

After the Inland Revenue’s recent decision to give itself a more shiny and cuddly image, another seemingly stuffy organisation is taking similar steps. The Royal Institution of Chartered Surveyors (RICS) has had a makeover for the 21st century, to persuade clients and potential employees the industry is slightly more interesting than a brick wall. Complete […]

ITV advertising revenues plunges

ITV advertising revenues are set to plummet by up to nine per cent in January and February compared with the same period last year. The dip – a disappointment for ITV owners Granada Media and Carlton and a worrying indicator for the whole ad industry – comes after a record year when revenues were bolstered […]

Sony appoints PlayStation chief

Sony Computer Entertainment has appointed Darren Carter as marketing chief for PlayStation following the departure of Alan Welsman. Carter joined Sony five years ago as senior product manager and was promoted to marketing manager two years later. His main task will be to ensure that Sony maintains its lead in the games console market in […]

You can get rich in the Net game

Quick-witted Internet users could become very rich this year, thanks to an online treasure hunt game which threatens to become as popular as Who Wants To Be A Millionaire? In Treasure Hunt 2001, shadowy author Max Valentin is offering $1m to surfers who can solve a series of labyrinthine puzzles and track down a fictional […]

Correcting Boots laser matter

I am writing concerning the article “Boots Opticians sets its sights on laser treatment clinics” (MW December 14). The report was inaccurate in some important respects. Boots will be undertaking corrective laser eye surgery, using the LASIK procedure, for treatment of short sight, long sight and astigmatism. Boots will not be doing cataract operations at […]

Digest

The French courts have fined German sportswear company Adidas E2.4m (£1.5m) for anti-competitive practices. Adidas had gained an exclusive contract with the French football league to provide first division teams with equipment, which led to co

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