11 January 2007

Which? calls on FSA to ‘name and shame’ insurance firms

Which? has urged the Financial Services Authority (FSA) to name and shame insurance companies that run misleading advertising instead of merely warning them to stop. The consumer group spoke out after the FSA issued an ultimatum to insurance companies to stop using misleading savings claims in ads or face regulatory action. Which? personal finance campaigner […]

Toyota lines up Euro boss to take over Philpott role

Toyota GB is poised to appoint the company’s European marketing director John Williams as a replacement for former commercial director Paul Philpott, who has left to join Kia UK. It is understood that Williams went up against Lexus’ European marketing director Paul van der Burgh for the role, which is one of the most high-profile […]

BMW holds pitch for pan-European motorbike push

BMW Motorrad, BMW’s motorcycle division, is understood to be holding a multi-million pound pitch to find an agency for a new pan-European advertising push. The company is thought to have drawn up a longlist of agencies from across Europe to create a campaign that will run in several major markets. It is not known whether […]

Levi appoints new European chief

Levi-Strauss, the jeans brand, has appointed Armin Broger as president of its European division. He will take over the role next month. He succeeds European chief executive John Anderson, who had been covering the role on an interim basis following the departure of former chief executive Phil Marineau. Broger joins from jeans company 7 For […]

Defra picks AMV for 5m green campaign

Department for the Environment, Food and Rural Affairs (Defra) has appointed Abbott Mead Vickers.BBDO to handle a campaign focusing on climate change and highlight ways consumers can reduce their carbon dioxide emissions. The agency won the account, which is thought to be worth £5m, following a competitive pitch against Vallance Carruthers Coleman Priest and DFGW. […]

P&G to launch Christina Aguilera fragrance

Singer Christina Aguilera is launching into the celebrity fragrance market after signing a licensing deal with personal care company Procter & Gamble (P&G). It is due to be launched towards the end of this year. The deal is part of an aggressive growth strategy for P&G’s Prestige Products division. It is understood to be its […]

Rainey Kelly wins Bud Bucks task

Rainey Kelly Campbell Roalfe/Y&R has won the launch activity for Budweiser’s biggest UK promotion to date, Bud Bucks. Brewing giant Anheuser-Busch is poised to launch the scheme on February 1…

New Look poaches marketer from River Island

New Look has appointed Guy Lister from River Island as marketing director, responsible for all areas of marketing, communications and brand development. Lister will take up the post at the end of the month and report to Carl McPhail, managing director of marketing, operations and international. McPhail says: “I am delighted that Lister is joining […]

Vodafone rolls out McLaren F1 handsets

Vodafone is launching three McLaren-branded handsets to mark the beginning of its headline sponsorship deal with the Formula One team. The mobile giant unveiled the phones at the official launch of the Vodafone McLaren-Mercedes team in Valencia today (Monday). The handsets, two from Sharp and one from Samsung, come in the team’s silver and red […]

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