Microsoft is moving into multimedia. Despite the fact that advertising returns are unimpressive, the Internet is proving an attractive investment to a range of companies because of its immeasurable potential.
The poster industry’s biggest players are chasing Manchester City Council’s property advertising rights in a pitch that could change the face of the poster industry. Manchester has put the rights to build poster sites on its property out to tender. Maiden Outdoor, More O’Ferrall and Mills & Allen are all fighting for the contract, which […]
Nestlé is marking the relaunch of Sun-Pat peanut butter (MW May 17) with a new TV 2m advertising campaign, beginning on July 15.
The Government has executed a U-turn on its support for a controversial scheme to allow advertisers to advertise directly to children in schools. The shift in position coincides with a rebuke for a McDonald’s franchise in Northern Ireland for sending direct mailers to schoolchildren inviting them to “come and see Ronald McDonald”. A complaint to […]
Mars-owned Pedigree Petfoods is reformulating its struggling flagship Whiskas catfood with the aim of making its petfood flavours appear tempting to human tastebuds. Industry insiders say the cans of Supermeat, Fine Cuts and Select Cuts will appear later this year with updated flavours which will sound more appetising to shoppers, if not their cats. The […]
A total of 25 applications were made for the new London FM radio franchise yesterday (Tuesday). Front runners for the franchise are Xfm – the three-time applicant which has the backing of promoter Harvey Goldsmith and Luxembourg media giant CLT – and Festival Radio, which is backed by EMAP and Time Out. Both applicants are […]
Lowe Howard-Spink is to form a global media buying operation with its Interpublic sister agencies, Western International Media and Initiative Media. The new operation, which was revealed during the centralisation pitches for Lloyds Bank/TSB this week, is provisionally called Western Media Europe. Ironically it follows the end of negotiations with the CIA Group, one of […]
Shampoo maker Wella has appointed Heather Cooper as head of its marketing department. She takes the title of marketing group manager and will oversee the marketing of all the company’s shampoos, conditioners, and colouring and styling products. Cooper takes over from Marian Conn, who held the post for a year and has now moved to […]
RJ Reynolds International is launching an estimated 40m pan-European push through McCann-Erickson for its Camel cigarette brand. The push will run in more than seven countries. An amended version will be used in the UK where tighter restrictions exist and where Camel holds less than one per cent share. The new work is a departure […]
Glenryck Pilchards has ended its 12-month search for an agency by appointing McCann-Erickson to its estimated 3m account. The South African company shortlisted McCann-Erickson and M&C Saatchi last August. The then SP Lintas agency resigned the account because of potential conflict with its Birds Eye business after only four months. The decision on selecting an […]
Upmarket pen company AT Cross has approached a number of advertising agencies about running a press campaign across Europe, the Middle East and Africa. AT Cross’ plans are still under wraps, as is the budget, although the process is being handled by its Paris office. The company’s agency of record for the UK is Travis […]
Seagram UK is understood to be slashing marketing spend on some of its top spirits brands in an effort to increase its yearly profits of 14m by 15 per cent. The chief executive of Canadian parent The Seagram Company, Edgar Bronfman Jr, is understood to have told the UK company to bring in “double digit” […]