Will the payday loans furore make more accountable marketers of us?

Branwell Johnson

Payday loans have been making news headlines of late and the Competition Commission is now investigating the market on a number of points to prevent “irresponsible lending” to the vulnerable and the poor. As the Office of Fair Trading (OFT) says, some of the business models “appear predicated on making loans which are unaffordable”.

Put your brand on the line

put-your-brand-on-the-line-fullwidt

Creating a culture where experimenting is seen as vital and failure is not frowned upon can help brands make radical progress and boost success.

Keeping up with the Kirks in technology innovation

Secret Marketer

I am fascinated by TV programmes and films that depict what the world will be like in the future – Star Trek-style health monitors, flying cars and the like. Given the way that technology has developed exponentially, it is perhaps surprising that real-life innovation has not kept up with our imaginations.

Case study: LinkedIn

LinkedIn launched Incubator last year to encourage employee-led innovation. Once a quarter, staff can pitch ideas to the executive staff, including chief executive Jeff Weiner.

How top marketers view failure

Also in this story Put your brand on the line: how to fail  Case study: LinkedIn Viewpoint: Ryan Tate Keith Weed, chief marketing officer, Unilever: “As [Mark] Zuckerberg says: ‘fail fast’. The only sin in failure is if you don’t learn from it. They say you always learn more from your failures than your successes. […]

Viewpoint: Ryan Tate

Ryan Tate is author of The 20% Doctrine: How Tinkering, Goofing Off, and Breaking the Rules at Work Drive Success in Business.

Car showrooms move up into digital gear

Mindi Chahal’s article ‘Industry gears up to the virtual sell’ makes it clear how crucial it is for car manufacturers to embrace the changing role of the showroom and, in doing so, equip dealers with the tools to connect with today’s connected consumer. Transforming the traditional sales patter into a genuine conversation takes more than […]

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