Fill up at Shell, for Pete’s sake

Chances are, the next time you pull into a Shell garage to fill up, you’ll catch a glimpse of the new face of Shell Fuel. Caprice? Tara? Well, not exactly. Pulling a variety of grimaces, ranging from exasperated and confused to thoroughly fed up, is “Pete” – Shell’s ineffective fleet manager and star of its […]

The Sun joins upmarket tabloid trend to save sliding circulation

The other week The Sun greeted the news of George Michael’s arrest in a gentlemen’s lavatory in Beverly Hills with the front page headline: “Zip me up before you go go”. It was a classic Sun splash: at once both cheeky and clever, funny and slightly rude. The Mirror and the Daily Star had their […]

Why Phillips must sharpen up its act

Philips chairman and president Cor Boonstra is already looking at ways to spend the $6bn (3.6bn) his company is likely to bank when Seagram buys its 75 per cent share in PolyGram. Assuming the deal goes ahead – and it has yet to get clearance from regulatory authorities in the US and Holland – Philips […]

Has Mirror group gone radio gaga?

Kelvin MacKenzie is leaving the Mirror Group, where he is deputy chief executive, for a “one-in-a-lifetime opportunity” to lead a bid to buy Talk Radio. But if MacKenzie’s interest was merely pursuing a career in radio, he could have stayed at the Mirror. Last week, the group’s Scottish tabloid, the Daily Record, announced it is […]

Center Parcs in UK director hunt

Center Parcs is looking for a UK sales and marketing director to replace Tom Wright, after his promotion to the new role of marketing sales and development director for Center Parcs Europe. The new marketing director will report to Center Parcs UK managing director Peter Moore and will also work closely with Wright, who is […]

Nestle scraps Gold Blend couple ads

The Gold Blend love saga has finally come to an end, after 11 years and three couples, with Nestlé deciding to axe the latest will-they-won’t-they series of ads after only one execution was aired. The ad featured Danish blonde Simone Bendix playing a feisty photographer opposite actor Neil Roberts, who appeared as a young businessman. […]

Schering-Plough to launch ‘lens’-shaped oral ulcer cure

A mouth ulcer remedy shaped like a contact lens has been developed by global pharmaceutical manufacturer Schering-Plough Consumer Health. The innovation will be marketed under the established Rinstead brand, and will be called Rinstead Contact. Consumers place the tiny antiseptic disc over an ulcer to bring pain relief. It is scheduled to launch this July, […]

Ethical witch doctors challenge the new crop of genetic products

The Prince of Wales, bless him, invariably reveals a narrowness of vision when he attempts to demonstrate a breadth of knowledge. This is particularly evident when he addresses commercial issues, as he did on Monday with an article in The Daily Telegraph condemning genetically-modified crops as an abomination. It’s too easy to say that a […]

ABC issues rules preventing bulk sales from bolstering circulation

The Audit Bureau of Circulations has finalised the new rules for auditing bulk newspaper sales, making it more difficult for publishers to bolster their circulation figures. Deals such as the one struck between the Mirror Group and Ladbrokes, where large numbers of newspapers were supplied to the chain of bookmakers, will have to follow the […]

New BT post to centralise communications

BT is to create a marketing communications role to oversee the marketing of both its business and consumer divisions. The position would recreate a central point for the marketing of the two divisions, which has been absent since the Customer Communications Unit (CCU) was disbanded over a year ago. Kate Notman, appointed general manager and […]

Merger will put product innovation on fast track

On July 23 More Group will hold its last shareholders’ AGM and will become part of Clear Channel Communications of San Antonio. In keeping with all things Texan, the combination of More and Eller – Clear Channel’s US outdoor company – will be big. In fact the biggest outdoor advertising company in the world, with […]

Saga appoints O&M to 4m advertising brief

Saga, the over-50s holiday and financial services company, has appointed Ogilvy & Mather to handle its 4.4m advertising account and take the brand onto TV for the first time. The business was won after a four-way pitch between Bates Dorland, Doner Cardwell Hawkins and The Square. Angela Horsman, Saga Holidays’ marketing director, says: “We feel […]

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