Tesco sales growth expected to be slower than rivals
Tesco is expected to report quarterly sales increased by up to 4.3% this week, up on last quarter but trailing the growth of its rivals.
Sony Ericsson to embark on ‘biggest ever’ campaign
Sony Ericsson is set to launch what it claims will be its “largest ever marketing campaign to date” as part of its strategy to reposition itself as a “communications entertainment” brand.
Bradshaw’s DCMS move gets backing of lobbyists
Industry lobby groups have welcomed Ben Bradshaw’s appointment as secretary of state for culture, media and sport to replace Andy Burnham.
DMA picks two chiefs
The Direct Marketing Association (DMA) has appointed Robert Keitch (pictured) and Mike Lordan as its two chiefs of staff to lead the overhauled organisation.
Trends: Media multitaskers
As consumers increasingly watch TV and use the internet simultaneously, marketers must think creatively to get their brand messages across to the surprisingly wide spectrum of media multitaskers.
Aviva gets a positive reaction to rebrand
More than two-thirds of marketers believe that Aviva’s rebrand from Norwich Union has been a success. Sixty-seven per cent of marketing professionals who responded to a marketingweek.co.uk online poll say the high profile six-month campaign has successfully communicated the name change.
Battle plan to change charity telemarketing rules unveiled
A campaign to change the regulations that govern cold-calling from charity fundraisers is being launched by a charity telemarketing agency.
Britain’s got journalistic talent
New media might extend the reach and speed of traditional media’s offer, but there’s no substitute for old-style content creation
Lessons in marketing come from the heart
Wal-Mart’s recently appointed international CMO tells Mark Choueke how the biggest company in the world is using Asda’s experience to place marketing at the heart of its international empire.
Aon looks to leverage Man U deal
Aon is to base all marketing activity on its sponsorship of Manchester United as the firm looks to leverage its new partnership. Speaking to Marketing Week, Aon global chief marketing and communications officer Philip B Clement (pictured) says the partnership will inform “everything we do”. The insurance, reinsurance and consulting company signed a four-year deal […]
Ex-Lynx boss in Radox mission
Sara Lee is embarking on a major shake-up of its Radox brand, spearheaded by former Lynx marketer Margaret Jobling.
Asda team runs Wal-Mart academy
Asda’s marketing team will train retail executives from all of Wal-Mart’s non-US brands at a new global retail marketing academy based here in the UK. Wal-Mart, the most valuable brand in the world, according to the latest Brand Finance Global 500 survey, is relying on the centre of marketing excellence to help it grow its […]
How Man City is building an ecosystem around ‘under-served’ women’s football
Manchester City already sees women’s football as a “strategic investment” ripe for innovation, but a new report reveals a major barrier lies not only in speaking to, but also reaching, a new wave of fans.
7 models for greater marketing effectiveness
Marketing suffers from a lack of consensus about what’s likely to work and many marketers often kill creative effectiveness by making things more complicated than they need to be.
Burger King CMO on creativity: We are not in the pursuit of random ideas
The recipient of 94 Cannes Lions in four years, Burger King global CMO Fernando Machado is “100% focused on the idea”, as long as it links back to the brand and business strategy.
Marketers urged to open-up hiring processes to diverse talent
The School of Marketing is asking marketers to commit to open-up their hiring processes to fresh talent from diverse backgrounds.
