Tesco sales growth expected to be slower than rivals
Tesco is expected to report quarterly sales increased by up to 4.3% this week, up on last quarter but trailing the growth of its rivals.
Sony Ericsson to embark on ‘biggest ever’ campaign
Sony Ericsson is set to launch what it claims will be its “largest ever marketing campaign to date” as part of its strategy to reposition itself as a “communications entertainment” brand.
Bradshaw’s DCMS move gets backing of lobbyists
Industry lobby groups have welcomed Ben Bradshaw’s appointment as secretary of state for culture, media and sport to replace Andy Burnham.
DMA picks two chiefs
The Direct Marketing Association (DMA) has appointed Robert Keitch (pictured) and Mike Lordan as its two chiefs of staff to lead the overhauled organisation.
Trends: Media multitaskers
As consumers increasingly watch TV and use the internet simultaneously, marketers must think creatively to get their brand messages across to the surprisingly wide spectrum of media multitaskers.
Aviva gets a positive reaction to rebrand
More than two-thirds of marketers believe that Aviva’s rebrand from Norwich Union has been a success. Sixty-seven per cent of marketing professionals who responded to a marketingweek.co.uk online poll say the high profile six-month campaign has successfully communicated the name change.
Battle plan to change charity telemarketing rules unveiled
A campaign to change the regulations that govern cold-calling from charity fundraisers is being launched by a charity telemarketing agency.
Britain’s got journalistic talent
New media might extend the reach and speed of traditional media’s offer, but there’s no substitute for old-style content creation
Lessons in marketing come from the heart
Wal-Mart’s recently appointed international CMO tells Mark Choueke how the biggest company in the world is using Asda’s experience to place marketing at the heart of its international empire.
Aon looks to leverage Man U deal
Aon is to base all marketing activity on its sponsorship of Manchester United as the firm looks to leverage its new partnership. Speaking to Marketing Week, Aon global chief marketing and communications officer Philip B Clement (pictured) says the partnership will inform “everything we do”. The insurance, reinsurance and consulting company signed a four-year deal […]
Ex-Lynx boss in Radox mission
Sara Lee is embarking on a major shake-up of its Radox brand, spearheaded by former Lynx marketer Margaret Jobling.
Asda team runs Wal-Mart academy
Asda’s marketing team will train retail executives from all of Wal-Mart’s non-US brands at a new global retail marketing academy based here in the UK. Wal-Mart, the most valuable brand in the world, according to the latest Brand Finance Global 500 survey, is relying on the centre of marketing excellence to help it grow its […]
Brands to increase spend on influencer marketing despite fraud concerns
Research indicates that brands are not put off by influencer fraud and fake followers, and will continue to up investment.
Charlotte Rogers: Burning clothes is a bad move for Burberry’s brand
Destroying surplus stock is a way to safeguard long-term brand equity, but if it damages your credibility in the short term, is it really worth the risk?
Diet Coke, TfL, Unilever: 5 things that mattered this week and why
Catch up on all this week’s marketing news including Diet Coke sales overtaking classic Coke, Compare the Market’s loyalty push and TfL’s £500,000 diversity competition.
Tanya Joseph: Taking a stand will get consumers to believe in your brand
It can be hard for brands to agree on a point of view and even harder agreeing to tell the outside world what it is, but those that do will reap the benefits.
