Tesco sales growth expected to be slower than rivals
Tesco is expected to report quarterly sales increased by up to 4.3% this week, up on last quarter but trailing the growth of its rivals.
Sony Ericsson to embark on ‘biggest ever’ campaign
Sony Ericsson is set to launch what it claims will be its “largest ever marketing campaign to date” as part of its strategy to reposition itself as a “communications entertainment” brand.
Bradshaw’s DCMS move gets backing of lobbyists
Industry lobby groups have welcomed Ben Bradshaw’s appointment as secretary of state for culture, media and sport to replace Andy Burnham.
Aviva gets a positive reaction to rebrand
More than two-thirds of marketers believe that Aviva’s rebrand from Norwich Union has been a success. Sixty-seven per cent of marketing professionals who responded to a marketingweek.co.uk online poll say the high profile six-month campaign has successfully communicated the name change.
Trends: Media multitaskers
As consumers increasingly watch TV and use the internet simultaneously, marketers must think creatively to get their brand messages across to the surprisingly wide spectrum of media multitaskers.
Britain’s got journalistic talent
New media might extend the reach and speed of traditional media’s offer, but there’s no substitute for old-style content creation
Lessons in marketing come from the heart
Wal-Mart’s recently appointed international CMO tells Mark Choueke how the biggest company in the world is using Asda’s experience to place marketing at the heart of its international empire.
Aon looks to leverage Man U deal
Aon is to base all marketing activity on its sponsorship of Manchester United as the firm looks to leverage its new partnership. Speaking to Marketing Week, Aon global chief marketing and communications officer Philip B Clement (pictured) says the partnership will inform “everything we do”. The insurance, reinsurance and consulting company signed a four-year deal […]
Ex-Lynx boss in Radox mission
Sara Lee is embarking on a major shake-up of its Radox brand, spearheaded by former Lynx marketer Margaret Jobling.
DMA picks two chiefs
The Direct Marketing Association (DMA) has appointed Robert Keitch (pictured) and Mike Lordan as its two chiefs of staff to lead the overhauled organisation.
Asda team runs Wal-Mart academy
Asda’s marketing team will train retail executives from all of Wal-Mart’s non-US brands at a new global retail marketing academy based here in the UK. Wal-Mart, the most valuable brand in the world, according to the latest Brand Finance Global 500 survey, is relying on the centre of marketing excellence to help it grow its […]
118 118 hunts first UK CMO
The Number 118 118 is on the hunt to fill the new role of UK chief marketing officer. The company, which launched in 2003, has never had a chief marketer in a dedicated role. Chief executive and former Superdrug marketer Gerry Murphy has been leading the marketing in the UK. The CMO will be responsibile […]
‘Brands must do more on LGBT representation’ argues Pride as it launches first ever TV ads
Pride In London will team up with Channel 4 to launch the TV campaign as both look to mark the 50 years since Parliament first voted to start legalising homosexuality.
International round-up: Google’s potential fine, Alibaba partners with Publicis
Plus Fox follows YouTube with six-second ad format, Comcast brings blockchain technology to TV advertisers.
HP’s CMO: We must be business people first and marketers second
Antonio Lucio believes marketing must be about building the business, not just the brand, if it wants a seat at the top table.
Why Pinterest doesn’t want users to spend more time with the brand
Increasing dwell time is not the platform’s goal, according to president Tim Kendall, who instead wants to help people achieve their objective with the “least amount of friction”.
