Aviva gets a positive reaction to rebrand

Bruce Willis

More than two-thirds of marketers believe that Aviva’s rebrand from Norwich Union has been a success. Sixty-seven per cent of marketing professionals who responded to a marketingweek.co.uk online poll say the high profile six-month campaign has successfully communicated the name change.

Trends: Media multitaskers

As consumers increasingly watch TV and use the internet simultaneously, marketers must think creatively to get their brand messages across to the surprisingly wide spectrum of media multitaskers.

Lessons in marketing come from the heart

Wal-Mart’s recently appointed international CMO tells Mark Choueke how the biggest company in the world is using Asda’s experience to place marketing at the heart of its international empire.

Aon looks to leverage Man U deal

Aon is to base all marketing activity on its sponsorship of Manchester United as the firm looks to leverage its new partnership. Speaking to Marketing Week, Aon global chief marketing and communications officer Philip B Clement (pictured) says the partnership will inform “everything we do”. The insurance, reinsurance and consulting company signed a four-year deal […]

Asda team runs Wal-Mart academy

Asda’s marketing team will train retail executives from all of Wal-Mart’s non-US brands at a new global retail marketing academy based here in the UK. Wal-Mart, the most valuable brand in the world, according to the latest Brand Finance Global 500 survey, is relying on the centre of marketing excellence to help it grow its […]

118 118 hunts first UK CMO

The Number 118 118 is on the hunt to fill the new role of UK chief marketing officer. The company, which launched in 2003, has never had a chief marketer in a dedicated role. Chief executive and former Superdrug marketer Gerry Murphy has been leading the marketing in the UK. The CMO will be responsibile […]

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