Trends: Media multitaskers

As consumers increasingly watch TV and use the internet simultaneously, marketers must think creatively to get their brand messages across to the surprisingly wide spectrum of media multitaskers.

Aviva gets a positive reaction to rebrand

Bruce Willis

More than two-thirds of marketers believe that Aviva’s rebrand from Norwich Union has been a success. Sixty-seven per cent of marketing professionals who responded to a online poll say the high profile six-month campaign has successfully communicated the name change.

Lessons in marketing come from the heart

Wal-Mart’s recently appointed international CMO tells Mark Choueke how the biggest company in the world is using Asda’s experience to place marketing at the heart of its international empire.

Aon looks to leverage Man U deal

Aon is to base all marketing activity on its sponsorship of Manchester United as the firm looks to leverage its new partnership. Speaking to Marketing Week, Aon global chief marketing and communications officer Philip B Clement (pictured) says the partnership will inform “everything we do”. The insurance, reinsurance and consulting company signed a four-year deal […]

Asda team runs Wal-Mart academy

Asda’s marketing team will train retail executives from all of Wal-Mart’s non-US brands at a new global retail marketing academy based here in the UK. Wal-Mart, the most valuable brand in the world, according to the latest Brand Finance Global 500 survey, is relying on the centre of marketing excellence to help it grow its […]

Latest from Marketing Week