Tesco sales growth expected to be slower than rivals
Tesco is expected to report quarterly sales increased by up to 4.3% this week, up on last quarter but trailing the growth of its rivals.
Sony Ericsson to embark on ‘biggest ever’ campaign
Sony Ericsson is set to launch what it claims will be its “largest ever marketing campaign to date” as part of its strategy to reposition itself as a “communications entertainment” brand.
Bradshaw’s DCMS move gets backing of lobbyists
Industry lobby groups have welcomed Ben Bradshaw’s appointment as secretary of state for culture, media and sport to replace Andy Burnham.
DMA picks two chiefs
The Direct Marketing Association (DMA) has appointed Robert Keitch (pictured) and Mike Lordan as its two chiefs of staff to lead the overhauled organisation.
Trends: Media multitaskers
As consumers increasingly watch TV and use the internet simultaneously, marketers must think creatively to get their brand messages across to the surprisingly wide spectrum of media multitaskers.
Aviva gets a positive reaction to rebrand
More than two-thirds of marketers believe that Aviva’s rebrand from Norwich Union has been a success. Sixty-seven per cent of marketing professionals who responded to a marketingweek.co.uk online poll say the high profile six-month campaign has successfully communicated the name change.
Battle plan to change charity telemarketing rules unveiled
A campaign to change the regulations that govern cold-calling from charity fundraisers is being launched by a charity telemarketing agency.
Britain’s got journalistic talent
New media might extend the reach and speed of traditional media’s offer, but there’s no substitute for old-style content creation
Lessons in marketing come from the heart
Wal-Mart’s recently appointed international CMO tells Mark Choueke how the biggest company in the world is using Asda’s experience to place marketing at the heart of its international empire.
Aon looks to leverage Man U deal
Aon is to base all marketing activity on its sponsorship of Manchester United as the firm looks to leverage its new partnership. Speaking to Marketing Week, Aon global chief marketing and communications officer Philip B Clement (pictured) says the partnership will inform “everything we do”. The insurance, reinsurance and consulting company signed a four-year deal […]
Ex-Lynx boss in Radox mission
Sara Lee is embarking on a major shake-up of its Radox brand, spearheaded by former Lynx marketer Margaret Jobling.
Asda team runs Wal-Mart academy
Asda’s marketing team will train retail executives from all of Wal-Mart’s non-US brands at a new global retail marketing academy based here in the UK. Wal-Mart, the most valuable brand in the world, according to the latest Brand Finance Global 500 survey, is relying on the centre of marketing excellence to help it grow its […]
Why language is crucial to succeeding in new markets
Sponsored by Big Translation
Big business opportunities can be found on the other side of the border, so internationalisation is an important goal, but getting language right is key.
How a flurry of new brands are shaking up the ice cream market
As consumers become more health conscious and ethically driven, the ice cream sector has seen a burst of innovation with new players entering the market and driving a change in behaviour.
Ellen Hammett: It’s time retailers ditched Black Friday
Retailers are shooting themselves in the foot and consumers are becoming jaded, so why does the UK still partake in the annual day of shopping hell?
Mark Ritson: Don’t just look at the long term, look at the long, long term
Classic ads and product placements continue to have a brand-building effect decades later, which is a benefit more marketers should pay attention to when commissioning creative.
