Cross-functional collaboration

Cross-functional collaboration, Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

Content marketing must showcase brand values

Content marketing can lose focus on a brand’s core purpose if marketers overemphasise editorial independence and assume their offerings are not interesting enough. Strongly communicated brand values and reflecting customers’ needs should lead to interesting and effective content.

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