Q. Do you believe that the market research industry can keep pace with brands’ needs in digital co-creation? Richard Bates: The development of communities has opened up a fantastic opportunity for businesses to open up and talk to and work with consumers. The industry has focused on developing the platforms and developing the consumer engagement […]
Brands are using co-creation more than ever to get instant insight to inform product and service innovations. So what are the key appeals for marketers?
Online reviews play an important role in the marketing mix, with 77% of consumers consulting reviews before making a purchase. No matter what your ecommerce speciality, reviews are a natural investment to increase sales and improve marketing, says Trustpilot’s Ashley Scrace