BT Retail general manager Peter Jones has resigned to join catalogue retailer Argos as operations director. Jones joined BT in 1997 and was instrumental in revamping the company’s shops as high street competition in the telecoms sector intensified. The first BT Shop formats appeared in May last year, created by design and strategy agency 20/20. […]
At last year’s Barcelona TV Conference all eyes were on the media owners. How would they take their first steps into digital TV, and how would the established terrestrial channels such as ITV put a brake on declining audiences? One year on, most of the basic questions surrounding digital TV – how will it be […]
I have lots to say about the Budget, but there are plenty of people saying it elsewhere. Rather, I take this week as an opportunity to urge Chancellor Gordon Brown to raise his eyes from the Despatch Box and focus on the European horizon. As business people know, it won’t matter in the long term […]
Whoever it was that thought that J Walter Thompson’s “Brand Dating” venture might be one of the UK’s first specialists in brokering brand alliances – “JWT sets up branding partnership company” MW March 4) is rather behind the times. While it may be ungentlemanly to knock such fledgling competition, and while arranging to give chocolate […]
The Internet is full of success stories, from the dramatic rise to 6.2 million users a week over five years to individual companies with large market shares and outrageous share prices. A majority of the leading UK brands are now investing budgets in the Internet to capitalise on this success. Unfortunately, most of the investment […]
Boots the Chemist is testing a 24-hour, seven days a week healthline to assess consumer demand for out-of-hours information. The company believes it is the first retailer to offer a healthcare phone information service. The Boots Heathcare Line is being tested in three areas – Newcastle, Preston and Milton Keynes – operated by Reigate healthcare […]
Roche Consumer Health has dropped WCRS from its 5m Sanatogen vitamins account and re-aligned the UK business into global roster agency DMB&B. The switch comes just four months after WCRS retained the business following a repitch against DMB&B and Roche’s other roster agency, Bates Dorland. The move follows the appointment of a new international president […]
Rainey Kelly Campbell Roalfe has won a 4m account to promote the Energy Saving Trust’s Energy Efficiency brand. Saatchi & Saatchi, the incumbent agency on the account, and TBWA GGT Simons Palmer also pitched for the work. The Energy Efficiency brand was launched two years ago by the government-funded Energy Saving Trust. The brand is […]
ITV’s average rating among upmarket adults shot up 35 per cent in the first post-10pm slot cleared by the axing of News at Ten. Between 10pm and 11.30pm on Monday, March 8, when for the past 32 years ITV’s peaktime schedule has been broken up by the news, the station achieved an average rating of […]
Retail chain WH Smith and mobile phone operator Orange are planning to blitz selected London Underground stations this spring with posters announcing a joint initiative. They will promote the sale of JustTalk mobile phones and pre-pay vouchers in WH Smith stores by advertising on every escalator and four-sheet poster site at London’s mainline Underground stations. […]
Whenever football is criticised, it is usual for the game’s authorities to spread their palms wide, and declare with a shrug that it’s not their problem, guv, soccer is merely a reflection of society. I have always thought this hard on society, but now I’m not so sure. A well reported incident during a recent […]
Online giants Microsoft and Yahoo! have marked out the next battleground for revenue in the Internet world – the small business sector. Late last week, Microsoft an-nounced the launch of its “BizTalk” e-commerce platform, aimed at establishing its Microsoft Network (MSN) portal as the world’s premier e-commerce site. It hopes to catapult millions of small […]
Data can help drive the creative process but many in marketing are overestimating its contribution, according to Diesel’s chief marketing officer Dario Gargiulo.
From Unilever’s Keith Weed calling out influencer marketing and other key moments from Cannes to the results of 20 years worth of salary survey data, we round up all the marketing news you need to know from the past week.
Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.
Cannes Lions 2018: Marc Pritchard believes the days of marketing to a general audience are over, and with people wanting to see themselves in ads brands will have to start representing their whole audience.
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