11 March 2004

HSBC to review £15m Formula One tie-up

Financial services giant HSBC is to review its £15m-a-year involvement with Formula One racing after the sport’s management slashed its official viewing figures by almost half. A spokesman for HSBC says Formula One Management’s (FOM) figures are part of the company’s original sponsorship negotiations and the “significant” changes forced an internal review by HSBC’s media […]

Dutch giant plans charity Camelot rival

Novamedia, which claims to be the world’s largest charity lottery operator, is to launch a national lottery in the UK later this year, in a challenge to Camelot’s “good causes” marketing platform. Industry sources say the Netherlands-based operator’s planned UK lottery games will allow people to choose which good causes the money will be donated […]

Dutch giant plans charity Camelot rival

Novamedia, which claims to be the world’s largest charity lottery operator, is to launch a national lottery in the UK later this year, in a challenge to Camelot’s “good causes” marketing platform. Industry sources say the Netherlands-based operator’s planned UK lottery games will allow people to choose which good causes the money will be donated […]

Fisk to step down as CIM chief executive

Chartered Institute of Marketing chief executive Peter Fisk is leaving the organisation after just 13 months. It is thought that his departure is the result of an imminent restructure, which will see his responsibilities split. The restructure follows a change in the status of the organisation in January 2002, when it became a charity. As […]

Wireless starts £66m lawsuit against Rajar

The Wireless Group, the radio group headed by Kelvin MacKenzie, is suing Rajar for &£66m in lost earnings caused by flaws in the latter’s diary methodology. The Wireless Group launched legal proceedings yesterday, after several months of failed talks between the two sides. The Wireless Group claims that Rajar’s tests of two electronic meters, the […]

HSBC to review £15m Formula One tie-up

Financial services giant HSBC is to review its £15m-a-year involvement with Formula One racing after the sport’s management slashed its official viewing figures by almost half. A spokesman for HSBC says Formula One Management’s (FOM) figures are part of the company’s original sponsorship negotiations and the “significant” changes forced an internal review by HSBC’s media […]

Alfa Romeo in marketing rejig

Fiat-owned sporting marque Alfa Romeo has moved UK sales director Jeff Culkin over to the post of UK marketing director as part of a management reshuffleItalian Alfa Romeo marketer Mario di Maria will replace Culkin as sales director. The reshuffle follows the departure of former Toyota marketer Robert Frost as marketing director, after little over […]

Kellogg and Burger King to back Spider-Man 2

Columbia TriStar has signed deals with Kellogg and Burger King as major partners in marketing its super-hero film Spider-Man 2 this summer. The film will be released in UK cinemas in July and both companies will offer collectable premiums to tie in with the movie. The first Spider-Man movie, released in June 2002, took &£29m […]

Britvic agrees to double its Pepsi spend

Spend on advertising and promotion for Pepsi products will double following the new bottling agreement between PepsiCo and distribution partner Britvic Soft Drinks. The partnership has been renewed for a further 15 years. The long-term arrangement is thought to have encouraged Britvic to increase its investment ahead of a planned float. Owner Intercontinental Hotels plans […]

JWT scoops £6m Allied Bakeries task

J Walter Thompson has won the £6m advertising account for Allied Bakeries after a two-way pitch against incumbent Publicis. JWT will take over the account, which includes the Kingsmill, Allinson and Sunblest brands, immediately.

Mazda appoints global marketer

Mazda Motor Corporation has promoted its European sales director, Nigel Brackenbury, to general manager of global marketing at its Hiroshima headquarters, after a marketing rejig. British-born Brackenbury will have overall responsibility for the marque’s global marketing. He will report to Stephen Odell, who was promoted to senior managing executive officer in charge of sales, marketing […]

David De Cateret promoted at Jersey Tourism

Jersey Tourism marketing director David De Cateret has been promoted to director of tourism and marketing of the economic development committee, with responsibility for Jersey products as well as tourism.

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