Benetton to undergo high street revamp

Benetton is aiming to re-ignite interest in its flagging brand on the UK high street by rolling out 30 wholly-owned new stores over the next five years and introducing a new retail concept for the brand. The Italian clothing company will also open a further 500 outlets across Europe, each adopting the new Mega Store […]

Digest

Spar is to delist several of its own-label cosmetic products as part of a drive to rationalise the chain’s 900 brands. The store will also launch a range of ready meals and soft drinks.

Digest

Fallon McElligott has lost the Radio 5 Live advertising business to J Walter Thompson. The move follows the appointment of Steve Conway to marketing manager for the station. Fallon won the account in July last year from Ammirati Puris Lintas.

Pepe boss leaves as restructure of European marketing begins

Pepe Jeans European marketing director Michelle McKenna has left the company months after joining, as the company begins a restructure. Pepe is revamping its retail strategy with the roll out of a new range, Advanced Products, for autumn/winter 2000 and the launch of a limited-edition designer collection next year. McKenna joined Pepe Jeans at the […]

Silentnight Beds holds £8m pitch

Silentnight Beds, the UK’s largest bed manufacturer, is launching a pitch for its media account after increasing its advertising spend from less than £1m to £8m. It has also appointed Mortimer Whittaker O’Sullivan to handle its creative business. The dramatic increase in ad spend reflects Silentnight’s intention to return to TV advertising after a three-year […]

Digest

EMAP Digital’s construction industry web business, Construction Plus, and Wolseley Centers, one of the largest builders’ merchants in the UK, announced today an e-commerce partnership allowing buyers in the £60bn a year construction industry to purchase building materials online. The e-commerce system will initially involve general building materials.

Digest

Brann Cirencester has been appointed by Leonard Cheshire, the disability charity, to create an integrated marketing campaign to raise awareness and increase the number of donors.

ASA slams Iceland over anti-GM propaganda

The Advertising Standards Authority (ASA) has slammed Iceland for exaggerating public fears about genetically modified (GM) food. The supermarket group, which has been at the forefront of the campaign against GM food, has been asked to change a leaflet for its own-label range after the ASA found it exaggerated the facts about GM and made […]

Has the Net sealed Royal Mail’s fate?

Royal Mail plans to become a major player in the global delivery business. But can a company used to having privileged nationalised status compete in a sector now being shaken up by e-commerce? asks Tom Bawden

Claritas charity study is stale

Your article “New generation for support” (MW May 4) questions the premise that charities target potential donors who are “over 50 and have a high income”. The article suggests new research from Claritas will encourage us to rethink our approach to donor recruitment. To say that charities look to primarily target people with high incomes […]

Latest from Marketing Week