Kingsmill acts to raise its game

Kingsmill, the Allied Bakeries-owned bread brand, is attempting to leave behind 18 months of confusion and falling market share with a television sponsorship deal that breaks next week on GMTV. The brand is seeking to mount a comeback under Allied chief executive Brian Robinson, who was drafted in last year to combat falling Kingsmill sales […]

Flying into turbulence

EasyJet is arguably the name most synonymous with low-cost airlines, but while three years ago there were just seven low-cost carriers battling it out for market share in the short-haul European travel sector, now there are more than 60.

Nothing left in the bottle?

The launch of Bacardi Breezer in the mid-1990s created a new breed of drinkers – much younger consumers who preferred easy-to-drink, sugary alcohol. More than just creating a new ready-to-drink (RTD) market and spawning an array of alcopops, i

Engineering a recovery

Mercedes-Benz would have returned to profit in the first quarter of this year had it not been trying to fix its small car business Smart. The iconic but troubled spin-off marque, which has consistently been in the red since its launch in 1998,

Lloyds TSB axes Rankin in wider marketing cull

Lloyds TSB has axed the role of current accounts director Gordon Rankin as part of a cull of its senior management and marketing functions. The high street bank has confirmed that Rankin, a former Barclays senior marketer, is working out his notice period. He is the latest high profile name to leave Lloyds TSB since […]

Smart head loses job as marque integrates

Smart UK managing director Jeremy Simpson has seen his role axed as part of the integration of the marque into Mercedes Car Group. Simpson, who joined Smart three-and-a-half years ago from parent company DaimlerChrysler (MW August 29, 2002), has moved to work on an environmental project for Daimler, believed to include the development of hybrid […]

Virgin Mobile seeks public talent for ad campaign

Virgin Mobile is offering a member of the public the chance to follow in the footsteps of Kate Moss and Missy Elliot by appearing in its next advertising campaign. The company has launched a nationwide search called “Get Spotted”, and 20 finalists will be invited to London to audition. A winner will be chosen by […]

Carlsberg to resurrect Elephant premium lager after seven years

Carlsberg UK is relaunching premium lager Carlsberg Elephant in the UK, after the brand disappeared from shelves in 1999. It was scrapped in the UK amid production problems, as the brewer struggled to meet demand for it alongside the flagship Carlsberg and Carlsberg Extra drinks. Carlsberg has now increased capacity and Carlsberg Elephant will be […]

Steve Redgrave backs Juice Doctor rehydration product

A soft drink which claims to improve water, vitamin and mineral uptake and battle dehydration is being backed by Olympic gold medallist Sir Steve Redgrave. The Juice Doctor is made from a specially formulated blend of spring water, natural fruit juices, vitamins and rehydrating minerals, and comes in three flavours The drink, which will come […]

Stuart Taylor tipped to take over McCall Guardian role

The Guardian Media Group (GMG) is appointing headhunters to help replace Carolyn McCall as chief executive of Guardian Newspapers despite commercial director Stuart Taylor being tipped as the favourite. McCall has been appointed to replace Sir Robert Phillis as chief executive of GMG when he retires at the end of July and GMG has announced […]

Pop eyes the bigger picture

Two-thirds of purchasing decisions are made once a shopper is inside a store, it’s said, so the material that the consumer sees in the retail environment is critical. Despite this, point-of-purchase (PoP) is still seriously undervalued by many

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