11 November 2004

Coca-Cola to launch Diet Coke with Lime

Coca-Cola is gearing up for another clash with soft drinks rival PepsiCo, with the planned launch of Diet Coke with Lime. Insiders say Coca-Cola will have Diet Coke with Lime on the shelves by February, and the company confirms that it is likely to launch “early next year”. Pepsi has already announced the launch of […]

DfES launches celebrity anti-bullying ads

The Government has drafted in a range of celebrities, including pop bands Busted and Scissor Sisters, Sharon Osbourne, Johnny Vegas, Rio Ferdinand and Vernon Kay to boost awareness of its anti-bullying campaign. This is the first time that the Department for Education and Skills (DfES) has used celebrities in ads tackling the issue. The celebrities […]

GSK pushes brand role in public health

Healthcare giant GlaxoSmithKline is calling on the Government to ditch traditional public health information campaigns that “frighten” people into action and instead to use brand expertise to change attitudes. The views form part of a GSK report called Let’s Get Physical, which argues that old-style public health information campaigns have had their day and are […]

WPP scoops £400m Samsung global brief

WPP Group has triumphed in the nine-month battle for Samsung’s $770m (£415m) advertising business. The appointment is expected to be officially announced later this week from the consumer electronics giant’s head office in Seoul.

Cussons restructures in brand innovation push

PZ Cussons has restructured its business into two separate divisions, with independent marketing operations, in order to concentrate more on brand development. Cussons Brands will be responsible for product innovation, new brand development and international expansion as well as the recently acquired Charles Worthington haircare division. The division’s marketing team will be headed by former […]

GMG moots ‘Smooth’ name change for Jazz

Guardian Media Group Radio is considering rebranding its flagship London station Jazz FM as Smooth FM. The group is reviewing the station’s performance but is wary of alienating its core listeners. The possibility of changing the name of the station arose this week when Ofcom decided to allow a change in Jazz FM’s music format. […]

GMG moots ‘Smooth’ name change for Jazz

Guardian Media Group Radio is considering rebranding its flagship London station Jazz FM as Smooth FM. The group is reviewing the station’s performance but is wary of alienating its core listeners. The possibility of changing the name of the station arose this week when Ofcom decided to allow a change in Jazz FM’s music format. […]

Fulham FC seeks shirt sponsorship

Fulham Football Club needs a new shirt sponsor, following the decision of the club’s existing partner, online electronics retailer Dabs.com, not to renew its deal when it expires at the end of the season. Dabs.com signed a two-year shirt sponsorship deal last year (MW May 15, 2003). The company was able to agree a relatively […]

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