11 October 2001

Sony Ericsson appoints European marketing chief

Lennard Hoornik, chief European marketer at Sony’s mobile phone division, will take charge of marketing across Europe and the Middle East for the launch of electronics giant’s handset joint venture with Ericsson. Hoornik will report to Mike van der Wallen, Sony Ericsson Mobile Communications’ (SEMC) sales and marketing chief for the region. Van der Wallen […]

Live and clicking

There’s no doubt that new technology has improved the quality of presentations, but its use is often at the expense of content. The best presenters know what they want to say and find the best medium through which to say it, says Richenda Wils

Revlon plans ads to back Mitchum launches

Revlon is planning to advertise its anti-perspirant brand Mitchum for the first time in the UK since its launch in Seventies. The advertising for the brand will coincide with product launches, to be unveiled on October 16. It is not known whether brand extensions will be launched in the Lady Mitchum female version of the […]

Investment in people is CRM

I could not agree more with your leader article in last week’s issue, (MW September 28). At last somebody has spotted that CRM is really a modern day version of the Emperor’s New Clothes. The concept of customer-centric marketing is laudable and if we are honest with ourselves is what marketing has been about since […]

Power to make utilities ethical

The marketing director of npower must be a very frustrated man. Here is a company which can be justly proud of its branding initiatives. From a scratch start just a few years ago, it has built a successful brand with an estimated worth of £70m, whose trademark is astute television and sports sponsorship buying (look […]

Digest

Channel 4 has promoted its deputy head of strategic planning, Jonathan Thompson, to head of strategic planning following Andy Anson’s move into 4Ventures.

Digest

BBC Worldwide’s History magazine has teamed up with Waterstone’s to launch a ‘Book of the Year’ supplement for the magazine’s November issue, on sale October 18.

Well Well Well seeks agency for £3m Aqua Pura account

Bottled water company Well Well Well is seeking an advertising agency to work on its Aqua Pura account, worth up to £3m. Well Well Well is using the services of the AAR to select a shortlist. The company does not employ a creative above-the-line agency. Earlier this year, the company began repositioning Aqua-Pura to focus […]

Digest

Grey Healthcare Group, a partner company of Grey Global Group, has won the global account for arthritis drug Celebrex. The drug is co-marketed by Pharmacia and Pfizer.

There may be murder most foul going on at Mustoe Merriman Levy

There’s something about the advertising industry that seems to bring out the scribe in people. Hot on the heels of Smile’s Mike Phillipson, The Diary hears that a respected member of Mustoe Merriman Levy is working on a novel. The plot revolves around an advertising executive who murders his best friend. The Diary was rather […]

Hytner heralds ‘new era for ITV’

ITV’s marketing director Jim Hytner has launched two initiatives in a bid to put “listening and effective communication” at the forefront of the network’s strategy when it comes to courting advertisers. The ITV network will play a part in co-ordinating a client services team, to be drawn from Carlton and Granada’s resources, that will not […]

Digest

London Underground (LU) has linked up with Bol.com, the online books, music and video retailer, to offer commuters a coupon to spend at BOL when they buy their travelcards online. For six weeks, anyone buying a monthly or annual travelcard through LU’s website (www.ticket-on-line.co.uk) will receive a &£7 coupon to spend at Bol.com.

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Ryanair, BA, EE: Everything that matters this morning

marketing news

Ryanair profits rise as ‘always getting better’ programme attracts record traffic Ryanair saw profits rise 6% in the full year to 31 March to €1.316bh, an increase it puts down to a 13% cut to average fares and the third year of its ‘Always Getting Better’ programme. Traffic was up 13% to a record 120 […]