Argos is relaunching its Premier Points rewards programme in order to compete with rival loyalty schemes offered by the likes of Tesco and Boots. As well as redeeming their points against purchases at Argos, customers will be able to use them to pay for holiday flights, hotel accommodation and entry into theme parks, museums or […]
Lennard Hoornik, chief European marketer at Sony’s mobile phone division, will take charge of marketing across Europe and the Middle East for the launch of electronics giant’s handset joint venture with Ericsson. Hoornik will report to Mike van der Wallen, Sony Ericsson Mobile Communications’ (SEMC) sales and marketing chief for the region. Van der Wallen […]
There’s no doubt that new technology has improved the quality of presentations, but its use is often at the expense of content. The best presenters know what they want to say and find the best medium through which to say it, says Richenda Wils
Revlon is planning to advertise its anti-perspirant brand Mitchum for the first time in the UK since its launch in Seventies. The advertising for the brand will coincide with product launches, to be unveiled on October 16. It is not known whether brand extensions will be launched in the Lady Mitchum female version of the […]
I could not agree more with your leader article in last week’s issue, (MW September 28). At last somebody has spotted that CRM is really a modern day version of the Emperor’s New Clothes. The concept of customer-centric marketing is laudable and if we are honest with ourselves is what marketing has been about since […]
The marketing director of npower must be a very frustrated man. Here is a company which can be justly proud of its branding initiatives. From a scratch start just a few years ago, it has built a successful brand with an estimated worth of £70m, whose trademark is astute television and sports sponsorship buying (look […]
Channel 4 has promoted its deputy head of strategic planning, Jonathan Thompson, to head of strategic planning following Andy Anson’s move into 4Ventures.
BBC Worldwide’s History magazine has teamed up with Waterstone’s to launch a ‘Book of the Year’ supplement for the magazine’s November issue, on sale October 18.
Bottled water company Well Well Well is seeking an advertising agency to work on its Aqua Pura account, worth up to £3m. Well Well Well is using the services of the AAR to select a shortlist. The company does not employ a creative above-the-line agency. Earlier this year, the company began repositioning Aqua-Pura to focus […]
Grey Healthcare Group, a partner company of Grey Global Group, has won the global account for arthritis drug Celebrex. The drug is co-marketed by Pharmacia and Pfizer.
There’s something about the advertising industry that seems to bring out the scribe in people. Hot on the heels of Smile’s Mike Phillipson, The Diary hears that a respected member of Mustoe Merriman Levy is working on a novel. The plot revolves around an advertising executive who murders his best friend. The Diary was rather […]
ITV’s marketing director Jim Hytner has launched two initiatives in a bid to put “listening and effective communication” at the forefront of the network’s strategy when it comes to courting advertisers. The ITV network will play a part in co-ordinating a client services team, to be drawn from Carlton and Granada’s resources, that will not […]