11 October 2012

Savile is a cautionary note for brand’s celebrity links

Ruth Mortimer

A few weeks ago, the late TV presenter Jimmy Savile was seen largely by the British public as a national treasure. Now his personal brand that supports the work of two charities – The Jimmy Savile Charitable Trust and Jimmy Savile Stoke Mandeville Hospital Charitable Trust – is being questioned after a series of allegations of abuse of young girls.

Burberry’s no-till store isn’t for all

Burberry’s decision to open a store without tills is a brave one and is likely to spearhead a seismic shift in the way retailers interact with the consumer. Introducing new technologies that help streamline the customer’s in-store journey bring obvious benefits for the brand by offering consumers a convenient experience that underlines the company’s ambition […]

The click moment

stopwatch

If success is random, as the author of The Click Moment claims, can anything be systematically done to create it? In truth, a combination of the right kind of people, outstanding ideas and measured risk will form the cornerstone of a successful business.

Please make the brand valuation humiliation stop

I went to see my doctor last week and he told me I had contracted a venereal disease. Somewhat taken aback, I visited a different doctor for a second opinion. He ran a series of tests and came back with mixed news. I was free from any sexually transmitted diseases but, unfortunately, his tests showed that I was in the late stages of dengue fever and had only six weeks to live. With my head in a spin I spoke to a good friend who is a GP. He ran me through a battery of tests and then pronounced me in amazing health for someone in their 40s, with absolutely nothing to worry about.

Secret Marketer: ‘Channel your energy on a common enemy’

Secret Marketer

It might seem sacrilegious with the Olympic torch still warm to the touch, but I was born in an era when it was not just the taking part that mattered: winning was everything and never more so than in business. Not only that, but to motivate an entire company, drive energy and pride top-to-tail through a business, while building a truly differentiated brand, you have to turn that passion against your competitors. You must truly hate your enemies.

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