11 September 1997

British Gas axes Celsia brand…

British Gas Services is axing the Celsia central heating brand, which it has supported with over 8m in advertising and promotional spend over the past two years. It is understood that the company, which is the central heating and servicing arm of Centrica, will drop the Celsia brand name from its central heating products and […]

DIGESTS

Johnson & Johnson has restructured its UK consumer marketing department to create two new marketing posts. Marketing director Barton Warner is to become European franchise director.

UPWARDLY MOBILE

Simon Esberger’s new role at Cellnet is his third since leaving Häagen-Dazs four years ago. How well will the man former colleagues brand as arrogant and conceited adjust to BT’s management style?

‘The truth is that I’m a groupie’

Over the years the Diary has become rather inured to the many claims and counter claims, the hype and the bravado of the marketing industry. So a display of refreshing honesty last weekend came as a shock. While in Monza, covering the intimate relationship between sport and commerce at the Italian Grand Prix, the Diary […]

PRIZE FIGHTERS

The days when petrol promotions amounted to a free tumbler with every ten gallons are long gone. The major supermarkets have captured market share, forcing the petrol giants to sharpen up their act and offer greater incentives.

BBC and Saatchi to split after leak

BBC Worldwide, the commercial arm of the corporation, is close to breaking the fledgling relationship between Saatchi & Saatchi and the BBC World Service after their controversial discussions on advertising and sponsorship came to light. The disclosure severely embarrassed BBC Radio International, a division of Worldwide, which is announcing a virtually identical move this week. […]

Foster’s axes unpopular ad by Aussie duo

Scottish Courage is understood to have dropped its much disparaged “Tickle it you wrigglers” ad campaign for Foster’s, the UK’s biggest standard draught lager. The ads, created by M&C Saatchi, feature cult Australian comedians Roy and HG who were hailed as the Nineties’ equivalent of Paul Hogan, but have been panned for being irritating and […]

Eagle Star to be first insurer to join Air Miles

Eagle Star is about to sign a deal with Air Miles which could make it the first insurer to offer loyalty points to customers. Eagle Star will join the incentive company’s other major partners NatWest Bank, Sainsbury’s, Vodafone and Shell, in an attempt to break out of price competition in the insurance market. It is […]

Standard Life seeks one agency for 10m media

Standard Life is to consolidate its 10m-plus media buying business into a single agency. The news comes just a week after the life insurer, Europe’s largest, announced it was reviewing its corporate advertising at Faulds Advertising. Standard Life advertising manager Pam Hodge says: “It just seems the right time to look at media buying and […]

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