Findings reveal a lack of cohesion between sales and marketing departments. But as Andy Ferguson explains, both sides stand to gain from mutual support. Andy Ferguson is managing director of NHA International.
British Gas Services is axing the Celsia central heating brand, which it has supported with over 8m in advertising and promotional spend over the past two years. It is understood that the company, which is the central heating and servicing arm of Centrica, will drop the Celsia brand name from its central heating products and […]
Johnson & Johnson has restructured its UK consumer marketing department to create two new marketing posts. Marketing director Barton Warner is to become European franchise director.
Simon Esberger’s new role at Cellnet is his third since leaving Häagen-Dazs four years ago. How well will the man former colleagues brand as arrogant and conceited adjust to BT’s management style?
Over the years the Diary has become rather inured to the many claims and counter claims, the hype and the bravado of the marketing industry. So a display of refreshing honesty last weekend came as a shock. While in Monza, covering the intimate relationship between sport and commerce at the Italian Grand Prix, the Diary […]
The days when petrol promotions amounted to a free tumbler with every ten gallons are long gone. The major supermarkets have captured market share, forcing the petrol giants to sharpen up their act and offer greater incentives.
BBC Worldwide, the commercial arm of the corporation, is close to breaking the fledgling relationship between Saatchi & Saatchi and the BBC World Service after their controversial discussions on advertising and sponsorship came to light. The disclosure severely embarrassed BBC Radio International, a division of Worldwide, which is announcing a virtually identical move this week. […]
Scottish Courage is understood to have dropped its much disparaged “Tickle it you wrigglers” ad campaign for Foster’s, the UK’s biggest standard draught lager. The ads, created by M&C Saatchi, feature cult Australian comedians Roy and HG who were hailed as the Nineties’ equivalent of Paul Hogan, but have been panned for being irritating and […]
Eagle Star is about to sign a deal with Air Miles which could make it the first insurer to offer loyalty points to customers. Eagle Star will join the incentive company’s other major partners NatWest Bank, Sainsbury’s, Vodafone and Shell, in an attempt to break out of price competition in the insurance market. It is […]
Standard Life is to consolidate its 10m-plus media buying business into a single agency. The news comes just a week after the life insurer, Europe’s largest, announced it was reviewing its corporate advertising at Faulds Advertising. Standard Life advertising manager Pam Hodge says: “It just seems the right time to look at media buying and […]
Holiday company’s new school scheme could ride roughshod over the latest NCC guidelines
Mohammed Al Fayed’s publishing group, Liberty Publishing & Media, is talking to agencies about an advertising campaign for its Liberty radio station.