11 September 2003

Bonne Maman makes first foray into TV with sponsorship of Channel 4 documentary

French food brand Bonne Maman is making its first foray into TV advertising with the sponsorship of a Channel 4 lifestyle documentary, French Leave. The ten-part documentary, which starts on September 18, follows the unfolding dramas of two-Michelin star chef John Burton Race as he leaves his life running a London restaurant. The show follows […]

Chaos develops identity for Blueback

Chaos, the brand consultancy, has developed the identity for new private-hire car company Blueback, which launches in London next week. One of Blueback’s founders is former Landor Associates consultant PJ Darling.

3G will succeed – get the picture

I agreed strongly with Robert Dwek’s opinion (MW August 28), that 3G will eventually reach the “trendy” tipping point. Texting reached a critical mass almost out of the blue; no analyst could ever have predicted how popular such a simple application would be. The next mobile technology to reach the tipping point will be multimedia, or […]

Boots refreshes health and beauty range

Boots is refreshing its health and beauty range with the introduction of 5,000 new products across all categories. At the same time it will overhaul its Advantage loyalty card so that shoppers can begin to collect points instantly, without having to wait to register with the scheme. The products will be supported by the “New […]

Watching without mother

Children watch the same amount of television they did ten years ago, but technology and broadcasting diversity have revolutionised their media habits

Fox International Channels UK appoints Jason Thorp

Fox International Channels UK has appointed Jason Thorp as vice-president of broadcasting and marketing. The former director of programming at Universal Studios Networks Sci-Fi Channel will help to launch the FX Channel in 2004 on the Sky platform.

Labour Party denies giving Mandelson a role

The Labour Party has denied giving Peter Mandelson a role on a committee planning the next General Election. Partners BDDH founder Leslie Butterfield has declined to comment on speculation linking Mandelson with the committee (Cover Story, page 20).

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