11 September 2014

Rebranding

Rebranding the Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here.

Tesco’s Clubcard is long due a makeover

Loyalty cards and the insight they bring have proven invaluable to businesses. However, discounted prices hold an appeal, particularly with today’s money-pressed shoppers. Though loyalty programmes are a great asset, businesses shouldn’t become complacent. Customers tend to get used to loyalty programmes quickly, so a reward scheme should not be allowed to become too familiar. […]

Latest from Marketing Week