Digest
Jojo Communications has won the £250,000 above-the-line account for Adventure Island, the Southend-based theme park.
No laughing matter
Mike Phillipson has a reputation for being determined and forthright, and as Smile’s first marketing director, he has much to prove: taking on the might of the high street banks. Can Phillipson keep his colleagues smiling by juggling ethical p
EURO wins £12m Credit Suisse
Credit Suisse Group, the financial services company, has awarded its £12m global branding brief to EURO RSCG Wnek Gosper, following a two-way pitch against US agency Kirshenbaum Bond & Partners. The two agencies were shortlisted after an initial pitch which included two other undisclosed Swiss agencies. Credit Suisse Group last advertised in 1997, with a […]
Rejeaneration
The jeans industry is celebrating its first sales upturn for three years. But the upsurge is being driven by women eager to copy catwalk fashion, which recently strongly featured denim. Given the faddishness of the fashion world, is jeans comp
Digest
Channel 4 has bought content management software from US firm Interwoven for use on its E4 and FilmFour websites, as well as all new Web initiatives. The software, called TeamSite, allows Channel 4 to manage programme listings, games and articles, and to add more content to the sites on a daily basis.
Digest
Tesco, has become the first UK supermarket to make pre-tax profits of more than £1bn – up from £995m last year. Sales rose 11.9 per cent in the year ending March 24.
Safeway goes online with wine retailer
Safeway has teamed up with online wine merchant Madaboutwine.com to launch its first foray into e-commerce. Safewaywinesdirect.co.uk will house a selection of wines available in Safeway stores. Orders are placed through the Safeway site and will be fulfilled by Madaboutwine.com. Safeway Internet marketing manager Robin McArthur says the company is looking at developing its e-commerce […]
Digest
Bristol & West has promoted Harry Partington to head of marketing for the consumer division, and Dom Toller to head of marketing for lending.
EMAP chief to take on Barclays marketing role
Barclays has poached EMAP’s marketing director of consumer magazines, Simon Gulliford, to be its first group marketing director. Gulliford starts on May 14 and will be responsible for developing branding as well as creating an integrated marketing strategy for the group, which includes Barclaycard and Woolwich. Gulliford will report to chief administration officer Gary Dibb […]
Missed floors
As the world becomes increasingly advertising-saturated, there is one last great frontier left to commercialise – the floor. But is there a good reason why it hasn’t been done before?
Ad chief ousted in M&S marketing cull
Marks & Spencer has axed external advertising manager Matthew Chambers after a restructure of its marketing department led by marketing director Alan McWalter.
Launch of Cosmo teen title postponed for second time
Cosmo Girl, the National Magazines teenage monthly title that was due to launch this summer, has been delayed for a second time, according to industry sources. It is believed the delay has been triggered by a slump in the advertising industry. The magazine, which will target girls aged between 12 and 17 years old, was […]
Try This: Build someone’s confidence
Marketing Week columnist Thomas Barta offers quick, practical tips to help marketers solve perennial problems and become better leaders.
Marketoonist on the seven marketing personas
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
‘People asked if I was smoking something’: Mastercard’s CMO on developing its new sonic branding
Mastercard’s new sound identity took two years and a “big” investment from the brand, but its CMO Raja Rajamannar believes its development is key as consumers increasingly use devices such as voice assistants and smart speakers where there is no visual real estate.
Zoopla shifts focus from awareness to consideration
Zoopla’s new CMO Gary Bramall says brand advertising will become “more pulsey” as he moves to create more integrated marketing campaigns with a greater focus on content.
