12 August 2004

Reckitt Benckiser to bring Cillit Bang to UK

Household cleaning giant Reckitt Benckiser is to launch a brand of general cleaning products called Cillit Bang in the UK, taking on arch-rival SC Johnson’s Mr Muscle. The launch will be backed by a &£5m television ad campaign, which will break at the beginning of November. J Walter Thompson and Euro RSCG are Reckitt Benckiser’s […]

Camelot backs down in ‘Be Lucky’ clash

National Lottery operator Camelot has been forced to abandon the “Be Lucky” strapline, after rival Littlewoods Gaming launched its own ad campaign using the same slogan (MW last week). Camelot now plans to use one of several alternative straplines that are being developed by roster agency Abbott Mead Vickers.BBDO to front its &£12m “Lady Luck”-themed […]

Hornby names marketer to lead expansion

The toy company Hornby has appointed Simon Jeffery as group marketing director to spearhead its expansion into Europe and the US. The role is new and Jeffery will report directly to chief executive Frank Martin. Until now, Martin has overseen marketing at Hornby. Jeffery moves from LucasArts, the interactive division of Lucasfilm in the US, […]

Drambuie marketing boss walks away from company

Drambuie marketing director Patrick Venning has left the company without a job to go to. His departure comes a month after he appointed Soul to the Drambuie Liqueur global ad account, following a three-way pitch against HHCL/Red Cell and incumbent Burkitt DDB. He has been replaced by the drinks company’s international marketing manager, Caroline Sutcliffe. […]

Weight Watchers’ £9m Euro media up for grabs

Weight-loss brand Weight Watchers Continental Europe has called a review of its E13m (£8.7m) media planning and buying business across 12 European markets. The brand has decided to consolidate it business into one agency and has already shortlisted Media-Com, Mediaedge:CIA, Zenith Optimedia and Carat. The review, which is being handled by the AAR, does not […]

GamCare and NSPCC slam InterCasino CD promotion

Gambling authority GamCare and children’s charity NSPCC have criticised online gaming company InterCasino for a CD promoting its website, fronted by a scantily clad woman, which was inserted in Saturday’s Guardian newspaper. The CD came in a cardboard wrap, featuring several pictures of the woman and the words “Come Play With Me”. Inside the wrap, […]

Pfizer plans citrus extension for Listerine

Pfizer is to launch the first major flavour extension to its market-leading Listerine mouthwash in its 120-year history, with a citrus range of products early next year. The Natural Citrus Listerine line has already been successfully launched in the US, where it has been available since September 2003. The line is formulated with natural orange, […]

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