Swedish company SCA manufactures some of the world’s best known personal care products but is only now shifting its core focus onto FMCG, putting female empowerment at the forefront according to regional marketing director Nicola Coronado.
Three top marketers explain how the marketing profession can ensure it is given the respect and trust needed to take the key decisions about their brand’s strategy for taking advantage of digital technology.
Western Europe lags behind Asia and North America in mobile advertising spend and marketers and agencies are less optimistic about the region’s growth, with consumers’ rejection of the ads on privacy grounds being the main reason.
Virtual reality is set to become widely available to consumers over the coming months with launches from Oculus Rift and HTC. Marketers who use the technology need to ensure it is more than a gimmick and there are already brands doing just that
The EasyJet CEO advises marketers to think carefully about what innovation really means to both their customers and their business, as well as consider how they can use digital transformation to create a personalised experience.
Retailers including John Lewis, Ryman, Debenhams, Iceland and New Look have signed up to the scheme, which is supported by charity RetailTRUST and designed to improve long-term financial management and therefore employee wellbeing.