Mag cover 13 August 15

13 August 2015

Mobile ad growth is falling behind in Europe

Western Europe lags behind Asia and North America in mobile advertising spend and marketers and agencies are less optimistic about the region’s growth, with consumers’ rejection of the ads on privacy grounds being the main reason.

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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

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