12 December 1996

Langdon unveils radical shake-up

McCann-Erickson is creating a specialist strategy group, launching a relationship marketing company and abolishing its planning department as part of chief executive Ben Langdon’s long-awaited radical agency restructure. The moves are designed to create a more integrated agency and shift the multinational away from an image that is dull, safe and lacking creativity. This is […]

Thai energy drink lines up for UK launch

Lipo Vitan, produced by one of Thailand’s largest companies, Osothsapha, is about to hit the competitive energy drinks market. It is understood that the drink will be launched in the UK and Germany, and the company has plans to expand into other European countries. In other markets around the world its advertising is handled by […]

O&M loses 4.5m Birds Eye in rejig

Unilever’s Birds Eye Wall’s has dropped Ogilvy & Mather from its agency roster on the European frozen food business. McCann-Erickson is tipped to benefit from the roster rejig.

Lean machine leads Oracle’s PC assault

Oracle aims to break Microsoft and Intel’s stranglehold on the global PC market with its new stripped down, easy-to-use network computer. Has it got the muscle to mount a successful challenge?

CompuServe to focus efforts on UK business

CompuServe, the UK’s largest Internet company, is to retreat from the consumer market in the US and focus much of its marketing energy in the UK on the business sector. The move is an admission that the organisation cannot compete with its US and UK competitors which include America Online, Microsoft Network, Virgin Net and […]

Marketing deserves the wider picture

Alan Mitchell in his article “Whole new vision of marketing” (MW November 22).correctly observes: “Where the marketing strategy is off-beam it adds up to less than the sum of its different elements. And where it’s on track, it generates massive positive feedback, reinforcing the effect.” Whatever mix of agencies is used, successful marketing pivots around […]

Marketing can work for poor

I read with interest your “For Richer For Poorer” feature (MW November 29). You mention the need to fight against an ever-shrinking mass market due to the increasing polarisation of incomes. I would like to bring to your attention over 100 retailers and services which have signed up with a scheme which could reverse this […]

Norwich Union hires group director

Norwich Union has hired David Sims, marketing director of Allied Dunbar and the man responsible for the “There may be trouble ahead” push through Grey, to fill the new role of group marketing director. He is responsible for co-ordinating mark-eting for the insurance giant’s four operating companies. Norwich Union started the search in September for […]

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