Assessing the financial services landscape at the end of 2013 you could be forgiven for thinking that absolutely nothing has changed in 12 months. Scandals, step forward the Co-operative Bank and the utterly incongruous actions of its former chairman, and service glitches, Royal Bank of Scotland again front and centre, are still abound.
The opportunity for brands to engage with start-ups is significant. Yet I am still struck by how big a gulf there is between the growing start-up and the general marketing communities. I wrote in Marketing Week earlier in the year about the opportunities for large companies to engage with these smaller, innovative businesses yet – with a few exceptions – little progress seems to have been made.
Many creative marketers and advertisers dislike research because they often think of it as focus groups that tend to water down or kill creative (mwlinks.co.uk/CampaignInsight). However, insights via market research can actually fuel creative and lead to award-winning campaigns, such as the ‘Think B4 You Speak’ campaign, targeting teens who use the term ‘gay’ as […]
In many cases, location-based marketing is still at an early, experimental stage. Decca Records, a part of Universal Music that specialises in classical and jazz, used the technology for the first time earlier this year in order to promote its artists during the Proms.
Payment services provider PayPal has overseen a rapid acceleration of its location-based services in the UK after launching a trial of its ‘check-in’ technology in the summer. The feature enables users of the PayPal app to identify shops in their vicinity that accept PayPal payment, click on them to check in and pay using their PayPal profile.
It takes an accomplished marketer to argue that a 12 per cent reduction in headcount in the marketing department is a positive step. So congratulations to Unilever’s global marketing chief Keith Weed, who presented his brand’s marketing vision for the future this week, promising to create such a streamlined, effective marketing machine that an estimated 840 people will no longer be necessary.
You might imagine that the supporters of Hull City football club are enjoying this season.