12 February 2009

Carling to display fan created ads

Carling is calling on Manchester United and Tottenham Hotspur fans to design personalised digital perimeter boards for next weekend’s Carling Cup Final. The drinks brand is handing over a third of its pitch-side advertising to fan-created personalised banners at the Wembley contest on March 1. Fans can create banners at the Carling website with the […]

Zavvi finally wound-up

Defunct entertainment retailer Zavvi will be finally wound-up by the end of this week after a company led by former chief executive Simon Douglas signed a deal to buy all remaining stock and eight stores. The company, called Head, will continue to trade the stores, which include outlets at Bluewater shopping centre in Kent, the […]

Continental Airlines recruits UK marketer

Continental Airlines has recruited former easyJet marketer Shelley Hinde to be its UK marketing manager. She takes up responsibility for Continental’s marketing and sales promotions in the UK and Ireland and replaces Martin Braisby. He left to join Hilton Hotels International as director of marketing services. Hinde was previously marketing manager for easyJet and prior […]

TMN suspends shares as takeover deal nears

Digital marketing services and research group TMN this morning (February 19) suspended trading in its shares on the Alternative Investment Market (AIM) pending “very early discussions” on a “reverse takeover” of the company. TMN has seven core divisions spanning email marketing creative and buying, online research and affiliate marketing networks. Its companies include TMNmedia, ICD […]

Brewers commit to marketing despite cost cuts

Carlsberg and Heineken have committed to driving brand growth through marketing despite both pledging to cut costs this year as the global economic downturn bites. Both firms have posted increased revenues last year, with Danish brewer Carlsberg, owner of Tuborg and shirt sponsor of Liverpool, registering an increase in net revenue to 59.9bn crowns (£7.13bn) […]

MTV brings music video venture to UK

MTV International is to launch its online music initiative MTV Music, a major video archive, in the UK in Q3 this year. The site will form part of an ambitious global digital hub which will bring together the brand’s vast archive in a bid to position MTV as the leading online music video destination. MTV […]

Jonathan Durden: Why marketers lag behind Lily

The UK, and London in particular, is fast becoming the epicentre for setting trends in many industries, and in many guises, but not in marketing. It is typical that when we find ourselves in the midst of a fiscal version of the “Blitz mentality”, we British have the capacity to most excel and feel most […]

Nokia to cut 50% of staff from UK ad sales division

Nokia is on the verge of withdrawing from the mobile ad market as it plans to cut more than half of its ad sales division, affecting up to 30 roles. The Finnish handset manufacturer said it will refocus on other areas of the business only a year after launching its mobile ad network division at […]

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