Far be it from the Diary to admit defeat, but we hold our hands up to KP for turning its Hoopy McHula into a success. We were certain the crisp packet glove puppet, which stars in the Publicis-created Hoola Hoop ads and was launched with a whopping £14m media spend last year, would go down […]
Le Monde, the French daily newspaper, has bought Courrier International, a weekly politics and current affairs title, from the business publishing group Expansion.
Fiat-owned sports car Alfa Romeo is launching the Alfa GTV Cup, a limited addition to its range. The car is named after the Italian race.
NTL has appointed One 2 One’s head of product marketing Jenny Lynn-Jones as director of telephony. She reports to managing director of marketing and development Jerry Roest. She will be responsible for delivering the company’s revenue targets through the existing product portfolio and the development of new products. In addition, she will be responsible for […]
Jazz FM has unveiled its first advertising campaign since appointing Nicola Young head of marketing. The station is keeping the chameleon as its focus, but has created a new poster campaign to appeal to a younger audience. The chameleon appears as a reflection on a pair of sunglasses and the ads carry the strapline: ‘Listen […]
A tennis-themed viral e-mail has been doing the rounds on behalf of Pubs247.com, a website designed to help users locate pubs around the UK. The e-mail takes the form of a game, called New Balls Please, which allows users to throw strawberries at celebrities. It is sponsored by Carling and was created by Panlogic.
Toyota is launching a marketing portal for its dealer network. The portal will provide dealers with a marketing communications package.
Lever Fabergé has extended its Persil Tablets range with the launch of Crease Release to make ironing easier. The launch will be supported by a £5m advertising spend, through J Walter Thompson.
Ebookers.com, an established Web travel agent previously aimed at independent travellers, is moving into the packaged holiday market. It has joined forces with The First Resort to offer customers access to over 5 million early and late-booking packages from operators such as Thomson, JMC, Airtours, Kuoni and First Choice.
Electronic payment problems are costing Dutch retailers up to 100 million guilders (£28m) a year, according to the retail trade association Raad Nederlandse Detailhandel. Interpay, the operator through which the majority of online payments are made, says it processes 99.98 per cent of all transactions successfully.
Criticisms of call centres may be exaggerated, but they raise questions that the industry cannot ignore. And, with increasing competition from India, the sector needs to adapt to survive.
BTopenworld and Abbey National have launched a joint marketing campaign to back their co-branded Internet basic access offering. The unmetered service is the first of its kind between BT and a UK bank and costs &£14.99 per month. Customers can apply for the service by logging on to Abbeynational.co.UK or by picking up a registration […]