McDonald’s is launching an advertising push to back its limited edition summer barbecue menu. Television advertising airs this week, backed by press, outdoor and online executions. The campaign has been created by roster agency Leo Burnett and attempts to show that barbecues have been “set free” now that the fast food giant is offering its […]
The board of Dow Jones, the owner of The Wall Street Journal has agreed to recommend an offer to sell the company to News Corporation for $5bn (£2.4bn). The agreement brings to an end months of negotiations between the two companies. The 16-strong Dow Jones board, though, was not unanimous in support of the News […]
Media regulator Ofcom has published a damning report into the “systematic failure” by broadcasters using premium rate telecoms services (PRS) in television programmes. Richard Ayre, a non-executive member of the Ofcom Content Board, led the inquiry following a raft of complaints, mistakes and cover-ups in TV quizzes and phone-ins. Ayre says: “Phoning a TV […]
Oxfam has appointed Leo Burnett London to handle the advertising account for its retail charity gift operation Oxfam Unwrapped. The agency won the business following a pitch against a number of undisclosed agencies and will develop an integrated campaign for the Winter 2007 season. It has been tasked with creating direct work including leaflets and […]
Electronics company Canon has extended its sponsorship of the UEFA Euro footballl championships. Canon, which sponsored the Euro 2004 competition will sponsor next year’s Euro 2008. As part of the deal, Canon Europe, The Japanese technology company’s subsidiary, will be granted TV exposure via onscreen credits during the tournament held in Switzerland and Austria. Canon […]
Insurance giant Royal & SunAlliance (RSA) is planning a global overhaul of its corporate brand in an attempt to give it more visibility and reflect its "ambitions". As part of the plans, it is reviewing its global creative account to ramp up its corporate and consumer presence.
High street bank Barclays is slashing its TV ad spend in a dramatic overhaul of its marketing strategy and £40m advertising budget. The bank is cutting its TV advertising for the remainder of 2007 in an attempt to focus on product-based advertising in press, posters and online. It comes less than a year after it […]
Bernard Matthews is launching its first advertising campaign since the bird flu crisis earlier this year, in an attempt to win back sales. The campaign aims to encourage consumers to reappraise the poultry brand. It is understood that the brand continues to be snubbed by at least half of its core customers. The Turkey Today […]
DDB London has retained the 12m advertising business for the Teacher and Development Agency (TDA), following a statutory review of the business. It has also appointed Mediaedge:cia to handle its media, which was previously at Manning Gottlieb OMD.
Starcom is understood to have scooped the 26m combined media planning and buying business for Premier Foods and RHM, following a pitch against the other incumbent Universal McCann.
Mustoes has won the 5m advertising account for children’s savings and Child Trust Fund (CTF) specialist, the Children’s Mutual. The agency won the business following a pitch against Farm.
Recent research shows that social media sites don’t have to be no-go areas for brands as long as they make sure they fulfil certain criteria