Camelot is considering launching giant scratchcards based on popular games such as Monopoly and bingo in a bid to relaunch the ailing Instants brand. The Lottery operator has revealed plans to improve sales of scratchcards – which have fallen from a peak of 44 million a week two years ago to about 15 million – […]
The company at the centre of a privatisation row with the new socialist government in France is centralising its global advertising into Publicis. The consumer electronics company, Thomson Multimedia, a subsidiary of the state-owned defence and electronics group Thomson SA, has hired the French-owned agency after a pitch which also included Ogilvy & Mather, J […]
Financial services groups received more unfavourable coverage for their marketing over the past quarter than any other type of organisation. According to Presswatch, which monitors the levels of positive and negative press coverage of 1,500 companies, the bottom five companies in terms of coverage of their marketing were Fidelity, which scored -97, Prudential with -71, […]
Poster contractor Mills & Allen will be running the second phase of a barcoding initiative without its original partner Maiden Outdoor.
Saatchi & Saatchi has launched what it claims is the first cause-related marketing unit in a UK ad agency. The new arm, called the Saatchi & Saatchi Cause Connection, will attempt to develop long-term links between businesses and charities.
Your Leader (MW June 5) seems to use Mike Doyle’s so-called “greed” to argue for higher remuneration for marketers who operate in an entrepreneurial culture. First point: In this case, greed led to criminal acts which are bound to colour the view which some have of marketers, especially as agencies were also involved. Second point: […]
BBC Worldwide managing director of publishing and multimedia, Nick Chapman, is leaving the BBC following the restructuring of the commercial division. Chapman was in charge of BBC Magazines, the BBC/Flextech joint venture, the online service The Beeb, and BBC Worldwide book publishing interests, as well as being responsible for developing BBC Worldwide’s brands. His exit […]
As the alcopops row rages, spirit makers are being pitted against the brewers in a fight over their pre-mixed brands.
Rover’s recent advertisement offended many, but unlike most car ads, at least we will remember who it was made by
New Labour is determined that it won’t fall into the Conservative trap of striking secret deals – the media agenda will dominate, says George Pitcher. George Pitcher is chief executive of issue management consultancy Luther Pendragon
First Telecom, the UK discount phonecall company, is seeking an above-the-line agency for its 2m ad account. Lowe & Partners and McCann-Erickson Europe have created a co-ordination group to handle General Motors business across Europe. The group will be led by Garry Neel, general manager of the European supergroup for GM Europe… …Lowe Howard-Spink will […]
The Central Office of Information is understood to have split the bulk of its 65m centralised media buying between incumbents The Media Centre and Zenith. The largest account, 25m of TV planning and buying, is understood to have been awarded to The Media Centre, with Zenith picking up the 20m press account. Zenith previously handled […]