Tesco Personal Finance appoints Crawford Davidson

Tesco Personal Finance has appointed Crawford Davidson as marketing director after the departure of Andy Dewhurst, who becomes chief executive of Tesco Mobile – a joint venture with O2. Crawford was director of Tesco Clubcard, and previously oversaw Boots’ Advantage loyalty card.

Firetrap plans chain of standalone stores

Youth clothing brand Firetrap is to launch its first standalone retail store next summer. The brand, owned by World Design & Trade (WDT), is seeking a site for the flagship store in central London. WDT is also planning to launch standalone stores for its Full Circle clothing brand at the end of next year, and […]

Rising to the challenge of media fragmentation

As multi-channel media increases in popularity, ensuring that a campaign reaches its intended audience is more important than ever, says Neil Perkin It is often said that standing still is the fastest way of moving backwards. Given how fast the world changes this is probably true. The recent news about multi-channel media overtaking their terrestrial […]

Bodycare names marketer to co-ordinate £6m relaunch

Bodycare International has appointed David Bowen as head of marketing to oversee the &£6m relaunch of its tanning salons and products. He will also be responsible for the company’s distribution arm, Blue. Bowen, who was appointed at the beginning of the month, is already reviewing the advertising business for Bodycare and Blue, which will be […]

BT promotes consumer supremo

BT Retail has promoted its consumer marketing director Fergus Crockett to managing director of consumer. The promotion follows the surprise announcement earlier this week that Angus Porter has been appointed by Abbey National to fill its top marketing role. Crockett’s new role is an extension of his existing marketing role and does not directly replace […]

EasyJet faces ASA rap as ‘sexist and offensive’ ad is investigated

A recent press campaign for low-budget airline easyJet, which features a woman’s breasts and the tagline “Discover weapons of mass distraction”, has attracted complaints for being sexist and offensive. The ads are being investigated by the Advertising Standards Authority (ASA). It is not the first time that the airline has courted controversy. Earlier this year, […]

Latest from Marketing Week