World Cup 2014: The Latest

World Cup blog index

Marketing Week brings you the latest marketing-related news, views and observations from Brazil. Let us know what World Cup marketing has caught your eye by adding your comments below.  

Welcome to our content marketing special

Ruth Mortimer

There is one theme that unites this summer’s key events for marketers – the World Cup, Cannes Lions, Marketing Week Live and our Marketing Week Engage Awards. That theme is content and this issue of Marketing Week is themed as our content special.

The CDO is not dead

There needs to be a much wider appreciation of what the chief digital officer’s (CDO) role entails. It’s true that digital elements underpin many departments within an organisation but it would be erroneous to simply incorporate the senior digital role into that of the chief marketing officer. In fact, it is the chief information officer […]

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