12 March 1998

Mattel’s UK chief Denis Horton quits

Mattel’s UK managing director Denis Horton has left the international toy company to pursue “other professional interests”. The move was widely expected, following disappointing performances by the company’s two flagship brands, Barbie and Fisher-Price, in the UK. This was despite high- profile promotional campaigns such as Barbie’s “pink month” last November, which included painting a […]

Railtrack PR push misses the points

Railtrack launches its first advertising campaign at the end of this month. The privatised rail maintenance company will seek to promote the refurbishment of its railway stations. The 2m press and poster campaign (MW March 5) will attempt to reverse negative public perceptions about the company, which last week faced a barrage of criticism about […]

‘On your bike’, says Halfords

Hindsight is a wonderful thing. And there must be someone at Publicis Paris who wishes its latest international new business brochure could be pulled. Publicis London is showcased in a double-page advertisement which reads “Rubber, chains and pain. You’ll love it.” The copy goes on to talk about a “no-nonsense” campaign which it says is […]

Sport First must offer punters something new

For as long as most of us can remember, the debate about the viability of a national sports paper has rumbled on. Its advocates cite the success of Gazetta and L’Equipe as the role model and its detractors point to how well the nationals already cover sport and the growth of specialist magazines. Four days […]

Renaissance for French papers

Against the background of a troubled economy, the recent performance of the French press could represent a positive indicator for the future. According to figures from the French research organisation Secodip, France’s printed media posted a growth rate of 11 per cent in 1997. Not only does this better TV, but, more significantly, it is […]

Travelodge in 150m revamp

Granada will pump 150m into the Travelodge budget hotel chain over the next three years to build new city centre sites and revamp existing hotels. Travelodge is considering a first move into TV advertising. It is looking for a broadcast sponsorship deal to raise brand awareness, with Granada increasing Travelodge’s ad budget to 3m this […]

Separated at birth: bridging domes

When the New Millennium Exhibition Committee gave a very limited insight into who will sponsor, and what will fill, the Millennium Dome, its new logo attracted little attention. However, when the Diary began to ponder the identity, there was an air of familiarity about it. At first it was attributed to the overtones it shares, […]

BBC hires O&M director for media planning

Alan James, former TV buying director at Ogilvy & Mather’s media buying arm The Network, joins BBC Broadcast this week as head of media planning within Broadcasting & Presentation, the unit which handles trails for radio, television and online

Separated at birth: bridging domes

When the New Millennium Exhibition Committee gave a very limited insight into who will sponsor, and what will fill, the Millennium Dome, its new logo attracted little attention. However, when the Diary began to ponder the identity, there was an air of familiarity about it. At first it was attributed to the overtones it shares, […]

Potential for all in digital age

How do companies view the arrival of digital TV? As an opportunity, or a threat? Probably, as both. The recommended policy might be to wait and see what develops, then exploit it as it benefits brands. Many companies held the same view towards retailer brands. Were they a real threat? Were they an opportunity? The […]

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