Rethinking Coca-Cola cover 12 3 15

12 March 2015

Find your brand purpose

Find your brand purpose Marketoonist 12 3 15

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

Political marketing failing to engage young Britons

Trends 12 03 15 politics version 2

With less than two months until the General Election, a huge majority of young Britons still feel disengaged from politics and neglected by the parties’ communications. According to new research from youth marketing agency Voxburner, UK politicians have failed to learn the marketing lessons of Barack Obama’s election victories in the US.

Latest from Marketing Week