Tamara Ingram has been appointed to run Grey London, ending months of turmoil at the agency. Grey was left without a chief executive last year after Garry Lace was fired in the wake of a hoax e-mail. Ingram, who formerly ran WPP Group’s insight, information and consultancy division Kantar, is expected to be the new […]
The Government is responding to fears that its much-vaunted Child Trust Funds (CTFs) are being ignored by the public with the launch of a new advertising campaign to promote the “baby bonds”, in what is being seen as an admission of failure. The new campaign will target parents who are still unaware of the scheme, […]
Tequila/London has lost its Â£12m Abbey direct-response marketing account to WCRS, which also controls the bank’s Â£22m creative advertising business. It is understood that WCRS below- the-line arm Personal will work on the account.
Holiday resort company Center Parcs has started a review of its Â£2.5m advertising business, held by Burkitt DDB, in the run-up to the key summer booking period.
As the number of complaints about a KFC ad featuring women singing with their mouths full tops the 1,500 mark, the Advertising Standards Agency (ASA) has begun receiving objections to another ad featuring “bad table-manners”. The ad in question is a Soul-created television commercial for Fanta’s new sugar-free variant, Fanta Z, which broke last week. […]
Sony is gearing up for the launch of its DVD Handycam later this month. The launch will be supported by a European advertising campaign, created by Fallon. Sony hopes the launch of the DVD Handycam 203 will help to dispel confusion among consumers that DVD camcorders are hard to use. The campaign, which breaks across […]
DDB Worldwide has created the second wave of advertising for consumer electronics brand Philips. It will build on the ‘Sense and Simplicity’ strapline introduced last year and will continue to focus on Philips’ healthcare, lifestyle and technology divisions.
Consultancy What If! is linking up with three former directors of Phones4U to launch two new fast-food restaurant concepts, Bombay Junction and Mad About Pizza. Mad About Pizza, which hopes to rival Domino’s Pizza and Pizza Hut, is a delivery chain that will use Smart cars dressed up to look like giant cheese wedges. The […]
Outdoor is booming, but amid all the talk of interactive ads and new technology, are advertisers losing sight of what made posters so effective in the first place? asks Richard West
Three headline – and apparently unlinked – events have happened in the world of marketing and media over the past week. The first was the not altogether unexpected defection of Trevor Beattie and Andrew McGuinness from TBWA to form a new agency; the second, the launch of a new strategic advisory arm at Saatchi & […]
The majority of consumers expect to buy their next motor insurance policy online – but many will give up in disgust because of problems with crashing websites or incomprehensible and over-long forms.
Moneysupermarket. com, the personal finance, insurance and travel price comparison site, has outsourced its e-marketing activities to marketing technology provider Online DM after a three-month trial which saw an 85 per cent increase in revenue generated. Moneysupermarket runs 30 campaigns a week to a customer base of more than 900,000 subscribers.