Marketing ROI

Marketing ROI Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at or on Twitter @tomfishburne See more of the Marketoonist here

Businesses are failing to account for brands’ value


Brand valuation has come in for criticism lately, notably from Marketing Week columnist Mark Ritson, but Brand Finance believes brands need to start providing more transparency over their intangible assets and see the value in things like intellectual property (IP) and integrity if they want to see their brand value rise.

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