12 November 1998

Rock’s road to ruin

Pop music will never be the same again. The MP3 player, available in the UK from next month, will enable consumers to download music from the Internet for free. This threatens to inflict further injury on an industry already hit by discounts and audience fragmentation. The arrival of the MP3 adds to fears that this […]

Meat marketing chief nets top job

Gwyn Howells, marketing director of the Meat & Livestock Commission throughout the BSE crisis, is being promoted to become the organisation’s next director general.

Sherman Cooper hands md post to Gray

The European marketing director for Ben Sherman, Miles Gray, has been promoted to managing director, following a restructure at parent company, The Sherman Cooper Group. Gray joined the company a year ago from Crescent Greenwood Limited, where he was European vice-president. Until now, the role of managing director has been handled by chief executive Bill […]

Levi’s name is built on quality

The article, “Levi’s must give choice back to its consumers” (MW October 29), completely misses the point. Consumers have 2,000 Levi’s authorised dealers to choose from with prices that range from 35 to 55. Levi’s does not set or even recommend retail price. The consumer gets choice of outlets and price plus great service, stock […]

Goldfish stunt is hard to stomach

The British love their pets, which is why 16 viewers were driven to complain to the Independent Television Commission about “professional regurgitator” Stevie Starr. The ITC asked Starr to prove that no cruelty is inflicted in his stunt where he swallows two goldfish. Poor Starr faced a conundrum: to prove he inflicts no cruelty on […]

Brief

Bates Dorland has created a new poster campaign for Allders, which launches a repositioning push for the department store. The posters break nationally next week. It is the first time Allders has run a generic campaign focusing on brand image rather than products. Bates Dorland chief executive John Stubbings says: ‘The posters begin the repositioning […]

Digests

Sainsbury’s says it will not follow the introduction of cut-price computer packages by rivals Tesco and Asda. A spokesman says the company is moving further away from non-food lines as part of its aim to become the UK’s number one food retailer. Retail sales fell by 0.6 per cent in October – only the second […]

Givenchy hires new md to handle fragrance push

LVMH-owned Parfums Givenchy has appointed a new managing director to oversee the launch of two new fragrances and a new range of cosmetics to be branded with the Alexander McQueen name. Gilles Dougoud, Givenchy’s former regional director for export takes over as managing director from Peter Norman who left the company in the summer. Dougoud […]

Sharing women with Bill Clinton

US President Bill Clinton and IPC chairman David Arculus have much more than power in common. It seems they share the same taste in women. Both dated Tamara Eccles-Williams, a student at Oxford University in the late Sixties. Arculus informed the Diary of the affair at an IPC press dinner he hosted last week, just […]

Sharing women with Bill Clinton

US President Bill Clinton and IPC chairman David Arculus have much more than power in common. It seems they share the same taste in women. Both dated Tamara Eccles-Williams, a student at Oxford University in the late Sixties. Arculus informed the Diary of the affair at an IPC press dinner he hosted last week, just […]

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]