12 November 2009

A new generation of leaders on scrapheap

Ericsson announced on Tuesday that it plans to shed 700 jobs next year. The move is part of the telecommunications company’s “ongoing global cost reduction activities”. On the same day, Lloyds Banking Group, 43% owned by Britain’s taxpayers, announced it was cutting another 5,000 roles from its UK operations on top of the 7,500 roles it axed earlier this year.

The danger of digital sign off

With each passing year of my career in marketing, I find myself recounting more tales from a bygone era. This is a sure sign of middle age, but I hope that by sharing my own experiences, I will in some small way help my brand team and other marketers out there avoid making some of my most foolish mistakes.

Latest from Marketing Week