The majority of consumers are receptive to mobile marketing messages from brands they trust but want to remain in control of the frequency and number of messages they receive, according to a study.
Ericsson announced on Tuesday that it plans to shed 700 jobs next year. The move is part of the telecommunications company’s “ongoing global cost reduction activities”. On the same day, Lloyds Banking Group, 43% owned by Britain’s taxpayers, announced it was cutting another 5,000 roles from its UK operations on top of the 7,500 roles it axed earlier this year.
With each passing year of my career in marketing, I find myself recounting more tales from a bygone era. This is a sure sign of middle age, but I hope that by sharing my own experiences, I will in some small way help my brand team and other marketers out there avoid making some of my most foolish mistakes.
Rosie Doggett is quite right to ask how I am going to ensure that COI “maximises the effectiveness of (its) marketing spend” (MW 22 October).
The news story “Asda slams green consumer report” drew the following response.
The decisions of Newcastle United and Chelsea to sell stadium naming rights almost beggar belief.