Tech brands have knocked food and drink favourites out of the top 10 storytelling rankings, and UK supermarkets fare even worse. Marketing Week examines how increased ad investment has boosted tech’s standing.
Despite the convenience of online shopping many shoppers abandon their baskets, but by using on-site data brands can swing the decision in their favour by understanding when intent to buy can be converted into a sale.
As Sony’s PlayStation celebrates its 20th anniversary, European marketing director Isabelle Tomatis talks about its appeal to brands, being a female marketer in a male-dominated category and games as an art form.
If you buy the idea of millennials, then you must, by definition, reject the concept of proper segmentation and of consumers holding different perceptions and experiences – millennials are essentially the same.