Virgin.com’s entire marketing department has been offered voluntary redundancy as part of a streamlining of the company’s Internet operations. The business is being combined with Internet service provider Virgin.net, which is demerging from cable TV provider NTL. Virgin Group chairman Richard Branson says the new Internet company will allow marketing budgets to be pooled into […]
GoTo.com, the US advertising-led search engine, launches in the UK this week. An integrated through the line campaign, “Who will be the first to tell you?”, will target UK online advertisers. The campaign challenges agencies to prove they are abreast of developments in online advertising. Traffic is driven to advertisers from partner sites that use […]
You only have to look at the success of the Bollywood film industry to realise that retailers and media who ignore the needs, values and diverse cultures of ethnic communities are missing out on a source of serious revenue potential
In the wake of the Dome, the Government faces more humiliation over the Lottery licence fiasco. But the politicians aren’t entirely to blame.
Who regulates the regulators? The recent rows over illegal decisions at the Lottery Commission, and nightly news bulletin clashes between ITV and the BBC, are just the latest embarrassments for a government that seems to have lost influence ov
Many brands would like to stretch themselves into as many sectors as possible, but first they must establish a stronger brand identity. . . .
The Independent Television Commission’s (ITC) new sponsorship code, published this week, will allow advertisers to visually feature their products in TV sponsorship provided the image reflects the relationship between the sponsor and the programme. The move is likely to drive up the price of deals. The relaxed ITC sponsorship code also lifts the ban on […]
Lego is teaming up with Steven Spielberg to launch a movie-making set for budding film directors. The Lego Studios Steven Spielberg MovieMaker Set will roll out in the US next month and is expected to reach the UK in April 2001. The set, priced $180 in the US, includes a PC movie camera, editing software […]
Galaxy Radio has won the radio rights to Clotheshow 2000 and will host the music stage at the event, previously hosted by Radio 1.
I have to say I was nothing less than astounded to read the lead article in Marketing Week (MW September 28) “Unilever launches first Web-based soap opera”. Having produced what we believe to be the first web-based soap opera back in 1998 on behalf of our clients ACDOCO (another soap powder manufacturer), we would beg […]
A new loyalty smart card, which allows shoppers to collect points, has signed up Woolworths and Dixons for its launch. Worldcard, which has been piloted in the North-east, is being rolled out by Music Marketing Services, a London-based consultancy service, to the rest of the country. The multi-function card is used to collect points from […]
L’Oréal Paris is launching a range of skincare products for the mature market, to be sold under the Plénitude brand name.