12 September 1996

Former BA boss Ennals joins Lloyds TSB

Former British Airways marketing director Ford Ennals has joined Lloyds TSB and is tipped to take over the vacant role of marketing services director. Ennals has been out of a job since May when he left BA after less than a year as marketing director. He cited future career prospects not meeting his expectations as […]

No Title

As a new, seductive medium, building an Internet site can be hazardous. But, as

Flight Paths

In trying to ensure that it maintains its positioning as the “World’s Favourite Airline”, British Airways has turned increasingly to sophisticated direct marketing and data analysis to learn more about its customers’ habits and expectations . BA’s loyalty scheme is one tool the airline has used extensively to this end, and its Executive Club alone […]

P&G corners market for hygiene sites

Internet surfers suffering from bad breath, diarrhoea, pimples or dandruff may soon find Procter & Gamble their first point of on-line contact for advice. Staff at the multinational’s Cincinnati headquarters have been busy, claiming ownership of a host of topic names dealing with matters of personal hygiene – or lack of it – on the […]

ONLINE DIGESTS

Internet-based advertising is growing quickly in the US, but spend by mass-market consumer brands remains limited. Data compiled by Jupiter Comm-unications estimates total spend in the first quarter on the World Wide Web was $66.7m (42.5m), with advertising spend in the second quarter nearly doubling spend in the first. Mass consumer goods accounted for just […]

Group 2000 buys Sunday Business

Sunday Business has been sold to one of the newspaper’s backers, Gordon Brown and his business Group 2000. Brown has already injected funds into Sunday Business to allow it to restructure in June and search for a new owner. Group 2000, an earth-moving to graphics combine, bid against another small group for the title. It […]

‘UD Launches ‘black’ malt whisky brand

United Distillers has followed up its launch of a whisky mixed with Irn-Bru soft drink (MW September 6) with a black premium single malt whisky aimed at the more adventurous drinker. The drink, called Loch Dhu (meaning black Loch), will be rolled out nationally this week in Oddbins stores. The makers claim this is the […]

Simons Palmer scoops 6m Fuji

Simons Palmer Clemmow Johnson has won the UK 6m above-the-line account for photographic company Fuji’s consumer division. The agency picked up the business following a complicated pitch in the company’s European headquarters at Dusseldorf. Simons Palmer beat HHCL & Partners to the UK account but then had to repitch while the company considered expanding the […]

Wrigley’s sticks to a winning formula

Wrigley’s, the client all creative agencies love to hate, is about to finalise its UK advertising agency review. The US global giant, renowned for its unswerving faith in incredibly bland advertising, will soon decide on an agency for its Spearmint Gum brand to devise a campaign that, unsurprisingly, emphasises its “longer-lasting flavour”. Its ads are […]

Differences that go right to the core

Imagine two ice-cream sellers on a beach. Where would each of them stand in order to maximise their sales? The obvious answer, after a little thought, would be in the middle. Next to each other. That way they maximise the number of potential customers. If either ice cream seller chooses any other position he hands […]

ONLINE DIGESTS

Internet-based advertising is growing quickly in the US, but spend by mass-market consumer brands remains limited. Data compiled by Jupiter Comm-unications estimates total spend in the first quarter on the World Wide Web was $66.7m (42.5m), with advertising spend in the second quarter nearly doubling spend in the first. Mass consumer goods accounted for just […]

Group 2000 buys Sunday Business

Sunday Business has been sold to one of the newspaper’s backers, Gordon Brown and his business Group 2000. Brown has already injected funds into Sunday Business to allow it to restructure in June and search for a new owner. Group 2000, an earth-moving to graphics combine, bid against another small group for the title. It […]

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