The Internet is now an integral part of the UK media diet, with more than half of the adult population – 19 million people, or 46 per cent of UK households – online. The figures come from a new report published by the Interactive Advertising Bureau (IAB). The IAB’s UK office says that while the […]
Coca-Cola and Bacardi have linked up to create a joint-branded pack for sale through retailers. The pack contains a 35cl bottle of Bacardi and four bottles of Coca-Cola and should sell for about £8.99. The move marks the first time Coke has linked up with an alcohol brand in the UK. Norman Brodie, marketing director […]
Tequila/London has created and implemented Shell UK’s scratchcard promotion to tie in with the Great Air Miles Giveaway initiative.
…J Walter Thompson’s latest TV ad for Smirnoff Ice breaks on ITV, Channel 4 and Channel 5 this week. It features the ‘Smirnoff Ice Hero’ fooling his girlfriend into thinking he has repainted the front room by changing the lightbulb and flicking paint over his face and hair, when in fact he spent the day […]
Despite reports to the contrary, the ITC has not approved pan-ITV ad deals. Unless a merger is allowed, the two must stay strictly apart, says Andy Barnes
Aegis reported a ten per cent increase in revenue to £273.3m and an increase of 1.1 per cent in underlying profits before tax of £27.5m for the six months ending June 30 yesterday (Tuesday).
New title Jack aims to reinvent the ailing ‘lads’ mag’, but its rivals seem happy to stick to the hackneyed ‘sex sells’ formula, reports Sonoo Singh
Cordiant Communications will integrate its various worldwide advertising and marketing services operations under one management structure. The move follows the announcement that chief executive Michael Bungey will step down next March. The four networks to have their operations consolidated will be advertising agency Bates Worldwide, branding and design agency Fitch, direct marketing outfit 141 Worldwide […]
Organisations from governments to shops want to know all about those who live, work and shop in particular areas. Software companies such as SAS are there to help. By Cathy Hayward
Scottish Media Group is to sell its publishing arm, which includes The Herald, the Sunday Herald and the Evening Times, for an estimated £200m. Newsquest, Johnston Press and the Barclay brothers are all understood to be interested.
United Biscuits is to offer its McVitie’s range in three different packages during the Christmas period.
Clients are seemingly happy to sacrifice original ideas in favour of tried-and-tested methods that deliver to deadline and within budget. By Jo-Anne Flack