Further to my conversation with Sharon Marshall about the article “$40m ad push for TAG Heuer” (MW March 15), I am writing on behalf of our client Swatch to clarify a point. In the final paragraph of the news piece it is specified that TAG Heuer will act as timekeeper for the Olympic Games. Swatch […]
Quantum International, the home shopping infomercials producer, has struck a deal with Tele-Monte Carlo to introduce infomercials in France for the first time. The deal, confirmed at this week’s annual MIP TV programme market in Cannes, is further indication of the growing use of infomercials on European TV – including the UK. Quantum, a subsidiary […]
The importance of the ú60m British Airways pitch has never been in question. But the “all singing, all dancing” lengths that the four agencies went to last week to impress the BA team visiting their offices has surprised even the most hard bit
Seagram’s purchase of an 80 per cent stake in MCA raised a few eyebrows, and a few doubts about the abilities of chief executive Edgar Bronfman Jr.
Bass sponsorship director Paul Hughes meets Rugby League chief executive Maurice Lindsay today (Wednesday) to discuss the implications of Rupert Murdoch’s plan to create an international rugby “Super League”. Murdoch’s Ãº75m deal with the Rugby League was announced on Saturday. A new 14-team structure will be created by merging some existing teams and setting up […]
RuPaul, the 6ft 7in transvestite, has been chosen as the new “girl” to front MAC Cosmetics’ push into the mainstream market. Clad in a red PVC basque and boots, RuPaul’s first assignment will be a couture show at Harvey Nichols. The MAC Viva Glam Couture Colour Collection will feature dresses from designers Rifat Ozbek and […]
One Martin newsagent has found a novel way of avoiding those frantic crushes that block up the aisles when customers rush to enter the National Lottery. The branch in Argyll Street, just round the corner from Oxford Circus tube station and home to the London Palladium, has moved its National Lottery playstation outside the shop […]
Alamo Rent a Car, the US car hire company, has appointed CIA Medianetwork International to handle the £4m media planning and buying for its roll-out across Europe later this year. The appointment follows a two-way pitch last week between Carat and CIA. The UK incumbent, Carat subsidiary BBJ Media Services, has retained the £1.5m UK […]
Food giant United Biscuits is reviewing its Ãº18m media buying business with a view to centralising it into one buying point.
Three more people have been charged in the Abbey National fraud case. Ian Zak, the former joint managing director of the Business Development Partnership, Robert Taylor, and Guy Hewitt managing director of NRG Communication have been added to
The International Coffee Organisation which promotes the global consumption of coffee is to explore ways of boosting sales. The ICO is drawing up a shortlist of about eight companies to help it to produce a long-term plan to build future consumption. A spokesman for ICO says it is talking to a number of advertising agencies, […]
Although many of the products featured in the Ideal Home Spring 95 catalogue serve no worldly purpose, most can at least claim to be innovative.