13 April 2000

Digest

The British Retail Consortium says high street sales figures for March were depressed by the late Easter and cold weather. Sales increased by 1.8 per cent compared with a year earlier.

Levi’s poaches Heineken marketer for Euro task

Levi’s has poached Whitbread’s Heineken marketer, Rachel Johnson, to head its marketing operation across northern Europe, including the UK. Johnson joins the denim giant on May 2 as regional marketing manager for northern Europe, covering the UK, Scandinavia and Benelux. She will be responsible for implementing Levi’s brand developments across the region and improving the […]

Testing time

Direct marketing is as much about generating response as it is about brand building. So attitudinal research must play a fundamental part in evaluating the effectiveness of a campaign.

Coca-Cola signs up Tiger Woods

Coca-Cola has secured one of its first high-profile sports sponsorships by signing a deal with US golf star Tiger Woods. The soft drinks giant will sponsor the Tiger Woods Foundation, which was set up in December 1996 to help under-privileged children in the US but now plans to expand into global markets. Coke will become […]

Digest

BBC Online category manager for music and entertainment Matt Hall is joining Somethin Else, the independent broadcast and multimedia production company, as head of speech.

£12m boost for 2002 Games

Manchester 2002 has signed up three major sponsors, in deals which add £12m to the next Commonwealth Games. The three deals, with Atlantic Telecom, Adecco (UK) and Guardian Media Group, add to existing contracts with United Utilities and Manchester City Airport, together worth £5m. Atlantic Telecom, which has pledged £8m to the event, is using […]

Digest

Wilson, the tennis racquet manufacturer, has signed up the Williams sisters, Venus and Serena, as brand champions in a three-year deal.

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