Alton Towers is to sponsor Sky factual entertainment show Brainiac. It is the first time the programme has been sponsored, and the first time a theme park has sponsored a television show.
The British Army has a mountain to climb as it seeks to attract new recruits, deterred from joining up by the war in Iraq and scandals over bullying and prisoner abuse. The mountain in question is Everest, the world’s highest peak, which will
Having created one of the best ads of 2005 in Sony “Balls”, Fallon London is on a roll. The agency won &£75m-worth of new business last month with the combined Orange/Wanadoo account, following France Telecom’s pan-European advertising review. The win takes Fallon to a new level and, while the decision was labelled a “French stitch-up” […]
The departure of MFI marketing director Paul Jackson (MW last week), who previously worked for the retailer on an interim basis, and the permanent appointment of interim chief marketing officer Frank Rovekamp at Vodafone highlight the dilemmas facing companies who have to choose between hiring dedicated and stopgap marketers. Companies are increasingly turning to interim […]
The American Jewish Committee has come under fire from the UK advertising watchdog, after it ran a press campaign in the Financial Times last week on the “threat” from Iran’s missiles. The ad shows a world map, highlighting Iran, with text at the bottom that says: “Suppose Iran one day gives nuclear devices to terrorists. […]
WilliamsF1, the racing team, has appointed former Heinz marketing chief Scott Garrett as head of marketing. He joins the company this week. Garrett will be responsible for the brand’s existing commercial business and developing new partnerships. It has a large number of existing partners, including Royal Bank of Scotland, Budweiser, Philips and Puma. Frank Williams, […]
Procter & Gamble is launching a new Olay product in May that will combine facial and body moisturisers with a sunless tanner. The launch will be backed by a multi-million pound advertising and marketing push handled by Saatchi & Saatchi.
Adidas has outlined the first details of its assault on the American market following the group’s acquisition of rival Reebok in January.
National tourist board VisitBritian is demanding more funds from the Government to promote Britain in fast-growing markets such as India, China and Eastern Europe and to maintain core markets such as Western Europe and particularly the US. The tourist board says it would be “satisfied” with a &£15m increase on its current &£35m budget, with […]
Vodafone’s global brand chief David Wheldon has committed his future to Vodafone amid rumours that he is about to leave following the appointment of Frank Rovekamp as chief marketing officer to replace Peter Bamford. He also insists agencies will not be affected by the marketing review at the company. In an exclusive interview, he says: […]
Toy company Bandai is launching a new doll later this month called Unazukin, claimed to be a huge craze in Japan. The toy is a pocket-sized “decision-making doll” that has proved as successful as the Tamagotchi brand in Japan.
Adams Childrenswear Group has appointed former Harrods, Body Shop and Principles marketing chief Ronny Helvey as group director of marketing.