13 April 2006

Alton Towers in TV sponsorship firsts

Alton Towers is to sponsor Sky factual entertainment show Brainiac. It is the first time the programme has been sponsored, and the first time a theme park has sponsored a television show.

No mountain high enough?

The British Army has a mountain to climb as it seeks to attract new recruits, deterred from joining up by the war in Iraq and scandals over bullying and prisoner abuse. The mountain in question is Everest, the world’s highest peak, which will

Fallon London – a model for the future?

Having created one of the best ads of 2005 in Sony “Balls”, Fallon London is on a roll. The agency won &£75m-worth of new business last month with the combined Orange/Wanadoo account, following France Telecom’s pan-European advertising review. The win takes Fallon to a new level and, while the decision was labelled a “French stitch-up” […]

Interim marketers – cost effective or a threat to the brand?

The departure of MFI marketing director Paul Jackson (MW last week), who previously worked for the retailer on an interim basis, and the permanent appointment of interim chief marketing officer Frank Rovekamp at Vodafone highlight the dilemmas facing companies who have to choose between hiring dedicated and stopgap marketers. Companies are increasingly turning to interim […]

Iran missile ‘threat’ ads come under fire from ASA

The American Jewish Committee has come under fire from the UK advertising watchdog, after it ran a press campaign in the Financial Times last week on the “threat” from Iran’s missiles. The ad shows a world map, highlighting Iran, with text at the bottom that says: “Suppose Iran one day gives nuclear devices to terrorists. […]

Ex-Heinz chief joins Williams as head of marketing

WilliamsF1, the racing team, has appointed former Heinz marketing chief Scott Garrett as head of marketing. He joins the company this week. Garrett will be responsible for the brand’s existing commercial business and developing new partnerships. It has a large number of existing partners, including Royal Bank of Scotland, Budweiser, Philips and Puma. Frank Williams, […]

Olay to launch Complete Everyday Sunshine range

Procter & Gamble is launching a new Olay product in May that will combine facial and body moisturisers with a sunless tanner. The launch will be backed by a multi-million pound advertising and marketing push handled by Saatchi & Saatchi.

VisitBritain calls for extra £15m to attract tourists

National tourist board VisitBritian is demanding more funds from the Government to promote Britain in fast-growing markets such as India, China and Eastern Europe and to maintain core markets such as Western Europe and particularly the US. The tourist board says it would be “satisfied” with a &£15m increase on its current &£35m budget, with […]

Wheldon says he’ll remain at Vodafone

Vodafone’s global brand chief David Wheldon has committed his future to Vodafone amid rumours that he is about to leave following the appointment of Frank Rovekamp as chief marketing officer to replace Peter Bamford. He also insists agencies will not be affected by the marketing review at the company. In an exclusive interview, he says: […]

Bandai rolls out Japanese doll in UK toy market

Toy company Bandai is launching a new doll later this month called Unazukin, claimed to be a huge craze in Japan. The toy is a pocket-sized “decision-making doll” that has proved as successful as the Tamagotchi brand in Japan.

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