13 August 1998

P&G sanpro boss to head UK/Ireland

Procter & Gamble has appointed its European sanpro boss Chris de Lapuente as managing director for the UK and Ireland, overseeing laundry, cleaning, paper, beverage and food products.

Heinz promotes two to build up Euro operations

Heinz has created two top-level European marketing posts in its efforts to achieve a European category management structure. Eric Salamon, previously general manager for UK sauces, will become general manager, corporate marketing European grocery. In this role he will oversee marketing for all grocery brands apart from infant feeding and frozen foods. He reports to […]

Management drags in the wild horses

In this impressionable age, merely to watch a film is not enough – we yearn to imitate what we have seen on the screen. Show us a dinosaur scaring the wits out of darling Dickie Attenborough and we long to go out and hatch a brontosaurus for ourselves. Show us Titanic, and we itch to […]

Focus should fall on Euro legislation

The news that Ford has settled a dispute over the Focus brand name in Germany (MW August 6) by payment of DM1m to publisher Burda-Verlag does little to sharpen the British appetite for European integration. Burda claims the name Focus, which Ford proposes to use throughout Europe for its new car, would confuse German consumers. […]

Heinz promotes two to build up Euro operations

Heinz has created two top-level European marketing posts in its efforts to achieve a European category management structure. Eric Salamon, previously general manager for UK sauces, will become general manager, corporate marketing European grocery. In this role he will oversee marketing for all grocery brands apart from infant feeding and frozen foods. He reports to […]

Will Kohl have the last laugh?

An attempt by Germany’s embattled Christian Democrat Party (CDU) to inject some humour into its election campaign, has prompted criticism from the country’s leading advertising and communications experts. The party’s latest poster ads feature an elephant bathing in the Wolfgangsee, beneath the headline “Keep Kohl”. At the bottom of the image are the words “Schne […]

MediaCom wins 2.5m Kingsbury

Furniture retailer Kingsbury has handed its 2.5m account to media agency MediaCom. MediaCom won the business after a two-way pitch with the incumbent, full service agency Banks Hoggins O’Shea. Banks Hoggins had held the business since winning it from Frontline Media in November 1996. MediaCom will handle the planing and buying across both local and […]

UEFA game plan

European football’s governing body UEFA must give up a cup competition and two long-standing principles if it is to remain a major player in the world game. A European football superleague, creaming off the Continent’s best 32 clubs, is coming. But the question is whether the superleague will be run by a new entity involving […]

EMAP Active on hunt for third roster agency

EMAP Active, the newly formed consumer magazine division of publishing giant EMAP, has confirmed it will look for an advertising agency. Active group marketing director, Andrew Gillespie, who joins from magazine distributor Frontline (MW August 6), says the division may consider agencies other than existing EMAP roster shops, Rainey Kelly Campbell Roalfe and Bartle Bogle […]

Soccer could be the only super league Britain is fit to play in

One of the tabloids last week, echoing Heinz, pointed out that there were now 57 varieties of nationality represented in British football. I must admit to recently having grown keen on football for the first time since I was a schoolboy. There are a number of reasons for this, all of which should be of […]

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