Every brand has its own story. Marketers don’t always need to tell it in order to communicate their messages, but doing so can be the difference between adding depth to your brand’s relationship with its customers and not having a relationship at all. Michael Mendenhall knew this when he left Walt Disney to become senior […]
Buyers of market research services expect their 2009 budgets to drop by 9.5% over the year, reversing a 20-year trend of annual spending increases.
The Football Association and Wembley Stadium have integrated their sponsorship and marketing departments as the FA looks to leverage the potential of the Wembley brand.
Consumers are still largely divided over whether or not to buy an electric car, according to Marketing Week’s latest online poll. Respondents were asked if they would now consider switching to electric after Nissan announced a new electric car called Leaf, which promised to be the first vehicle to crack the mass market. More than […]
Axa is preparing to launch a raft of new insurance products across its brands to underpin its “Redefining Standards” positioning after appointing Havas UK to handle media planning and buying across the company. Axa group marketing and communications director Olivier Mariee told Marketing Week that the appointment of Havas UK last week was an important […]