13 August 2009

Customisation drive for the IS

Lexus is launching a direct and digital marketing campaign to promote an upgrade offer to consumers, giving them free customisation of paint colours and alloy wheels or factory fitted satellite navigation systems.

Meaty content with a flavour of disney

Every brand has its own story. Marketers don’t always need to tell it in order to communicate their messages, but doing so can be the difference between adding depth to your brand’s relationship with its customers and not having a relationship at all. Michael Mendenhall knew this when he left Walt Disney to become senior […]

Mass market electric cars from Nissan split opinion

Consumers are still largely divided over whether or not to buy an electric car, according to Marketing Week’s latest online poll. Respondents were asked if they would now consider switching to electric after Nissan announced a new electric car called Leaf, which promised to be the first vehicle to crack the mass market. More than […]

Axa brings in Havas before unveiling new product range

Axa is preparing to launch a raft of new insurance products across its brands to underpin its “Redefining Standards” positioning after appointing Havas UK to handle media planning and buying across the company. Axa group marketing and communications director Olivier Mariee told Marketing Week that the appointment of Havas UK last week was an important […]

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