13 December 2007

08 The Year Ahead – Foreword

It is the season to be jolly, and some of our writers are happily getting into the Christmas spirit. Despite forecasts of a gloomy economy in 2008, the predictions in Marketing Weeks Year Ahead show that many senior marketers are doggedly optimistic.

Orange seeks to regain its zest

Orange is one of the great marketing success stories of recent times but even parent company France Telecom (FT) admits the brand has lost some of its lustre. In the New Year FT is bringing in Virgin Mobile founder Tom Alexander in a bid to rediscover the sparkle that made the operator the darling of […]

2007: A year to remember

This has been a year of marketing battles and agency bust-ups, flashy new product launches and an avowedly unflashy new Prime Minister. In 2007, we have witnessed some stratospheric highs and nadir-scraping lows, while a number of pivotal events have wrought changes across many of marketing’s biggest sectors. Significant events include the introduction of smoking […]

Marketers must share blame for the loss of trust in media

I was tempted to write about Heather Mills-McCartney but, like everybody else, I am sick of anything she has to say about anything. Who can believe what she feels or portrays through the media, when her courtroom bid to purloin The Beatles’ treasures is so ruthlessly executed? Then, Daily Mirror editor Richard Wallace told me […]

Jeppeson takes on Hytner’s retail role at Barclays Bank

Barclays has axed the group brand and UK banking marketing director post previously held by Jim Hytner, splitting his responsibilities and £350m budget between two roles. The high street bank has promoted Dave Jeppeson to the new role of UK retail marketing director. He will report to UK banking chief operating officer Deanna Oppenheimer, who […]

Anadin reviews £8m brief

Wyeth Consumer Healthcare is reviewing its estimated £8m advertising business for painkilling drug Anadin. Incumbent DDB London, which has held the account for almost three years, has decided not to repitch.

BBC plans star-studded Christmas campaign to launch iPlayer service

The BBC is launching a star-studded, heavyweight advertising campaign to support the consumer launch of the iPlayer catch-up service. It is thought to be the corporation’s biggest launch activity since it led the launch of Freeview, the digital terrestrial platform, in 2002. The campaign, which will break on Christmas Day eve­ning, will star key BBC […]

Digital UK appoints former C4 boss as new chief

Digital UK has appointed former Channel 4 managing director David Scott as chief executive. Scott will replace Ford Ennals, who is leaving in February to join Nike, at the analogue TV switchover body.  (pictured) has run the not-for-profit body since it was established in 2005 and tendered his resignation last month, shortly after the first […]

BARB confirms TNS as 10m contract winner

The Broadcasters’ Audience Research Board (BARB) has confirmed TNS has won the 10m contract to measure UK TV audiences from incumbent AGB Nielsen, as exclusively revealed by Marketing Week (MW November 15).

PepsiCo hands Campbell Tropicana USA role

Neil Campbell, general manager of Walkers UK, has been promoted to president of Tropicana USA. He will be replaced in the UK by Richard Evans, who moves from PepsiCo Middle East and Africa. Campbell, who has been at PepsiCo for more than 12 years, takes up his new role at the end of January. He […]

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