13 February 1997


News round-up gives readers an at-a-glance overview of this month’s promotions and incentives news.


Football clubs are taking the upper hand in sponsorship talks as big companies battle to regain their influence. But is a strategy of making as much money as possible the best way ahead for teams and the sport in general? Roger Baird asks if c

DTT bidders battle over interactivity

Cable Television Network has hit out at British Digital Broadcasting, the rival bidder for half of Britain’s digital terrestrial TV, for failing to include plans for interactive services. Jeremy Thorp, chief executive of the CableTel-backed consortium, claims BDB has missed a key marketing opportunity in failing to propose interactive services on digital TV DTT. Thorp […]

Iceland song gets a warm reception

The Diary was alarmed to hear the BBC running a commercial for frozen food chain Iceland on Radio One this week, until the penny dropped. The “jingle” was, in fact, the latest single from up-and-coming pop band Bennet. The group has just released a tune with the catchy refrain “Thank God, Mum’s gone to Iceland”, […]

Don’t turn GIS into a dog’s dinner

Letter of the month prize. Every month the editor will award this de luxe fountain pen to the writer of the best letter. The chrome and 22ct gold pen, made by AT Cross, is worth 85. The editor’s judgment will be final.


With the advent of digital TV, individual sports or football clubs could have their own channel. Sponsorship is likely to play a significant role in the digital television revolution, as it will provide important funds for whole channels, or f

Bupa tests face lifts for mass market

Private healthcare group Bupa is planning to offer cut-price cosmetic surgery to customers in an effort to bring it into the mass market. Bupa is testing cosmetic surgery in four of its 29 hospitals and intends to roll out the service nationally at the end of the year, say informed sources. Bupa’s agency, Ogilvy & […]

BSkyB results disclose 67m ad revenue leap

BSkyB’s advertising turnover shot up in the last six months of 1996 by 32 per cent to 67m. The increase was revealed in BSkyB’s interim results last week. Ad turnover, up from 50.5m in the same period of 1995, was still swamped by subscription revenues which rose 21 per cent to 410m. BSkyB attributes the […]

Phone bills ring with confusion

“Dazed and Confused” (MW January 24) must have struck a cord with many a reader and the term “confusion pricing” has brought me out in sympathy. True, it’s part of a maze of information seemingly designed to contribute to a muddle for business users, so we are soon to launch a new product designed to […]

US merger fails to halt CardCall investigation

Camelot is continuing the investigation into phone card supplier CardCall despite its merger with US company DCI Telecommunications. CardCall signed a definitive agreement with DCI last Wednesday to merge this week. DCI will swap one share of its stock for each share of CardCall and pay an additional 600,000 in consideration. The agreement includes changing […]

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